Tips to Increase Landing Page CTA Conversions


The average global landing page CTA conversions across all industries is 9.7%, according to a study by HubSpot.
While it’s not spectacular, it’s not terrible, considering that the average conversion rate for all digital marketing efforts is only 2.35%. Anyone who can turn even a quarter of their leads into buying customers is guaranteeing a significant return on investment.

7 CTA Tips to Generate More Landing Page Conversions

You can generate even more leads from your landing pages with carefully thought-out Calls to Action (CTAs). Consider the following tips;

1. Switch to ‘action’ CTAs

CTAs are phrases that attempt to persuade the visitor or lead to take action. So, the first step to success is to pack the CTA with ‘action’ verbs that encourage the lead to action. Some of the most powerful action phrases for CTAs are ‘Sign Up,’ ‘Get Started,’ ‘Learn More,’ and ‘Shop Now.’

2. Understand the impact of color

You may not be getting as many landing page conversions as you’d like because you’re using the wrong CTA colors. Generally, red, green, and orange buttons perform best. Why? Because they stand out on any page. Green is arguably the best of the lot. Blue can also work well. The only problem is that most websites already use a lot of blue in their design and content. Ensure your CTA button stands out.

3. Button size matters too

Although there’s no industry standard for CTA button size, it’s important to keep a few things in mind. First, users need to click the button to sign-up. How will they click if it’s too small for their fingers? Additionally, a small button may not even be immediately visible. On the same note, overly large buttons can compromise aesthetics and general balance.

4. Create a sense of urgency

Urgency leaves the visitor feeling the need to act right away, which can ultimately lead to more conversions. Fortunately, you can create a sense of urgency in several ways. For instance, consider setting a deadline. A 10% discount that expires in 24 hours will get more interest and encourage people to sign-up immediately. You can also use scarcity, such as ‘only 10 slots left,’ to drive sign-ups.

5. Keep your CTA above the fold

If the visitor has to scroll down the page to sign-up, you’re going to lose a lot of potential sign-ups. Why? Because most people don’t have the time to scroll down. At the same, you want to design your landing page in such a way that the CTA remains visible and accessible even if the visitor scrolls down a few pages. These are known as a sticky CTA.

6. Remember, the main CTA comes first

Ideally, you want to have only one CTA per landing page. This removes confusion and distractions. Fewer distractions increase the likelihood of conversion. However, if you must include one or two more buttons on the page, place them further down. Also consider using grayscale buttons for the other actions so that the main CTA still stands out.

7. Test and optimize

Ultimately, all marketing strives to give visitors what they want. You want to have a landing page and CTA that satisfies your leads. Regular testing and optimization is the only way to achieve this. The good news is that you can A/B test pretty much every aspect of a CTA, from wording to size and everything in between.

Time to Act

Even if your landing page is already delivering above expectations, there’s always room for growth. Indeed, some of the most efficient marketers boast conversion rates higher than 20%. However, you must be a little more focused and even creative to reach those levels. Optimizing your CTA is the first step in that journey.

Need help with a strategy and implementation? Contact our team today to discuss!