10 Tips for Building a Great Social Media Presence
If you are currently running a business, there is little chance that you are not on social media. Top social media platforms have made it easy for brands to find customers and grow. Social media stats estimate that approximately 93% of business owners use Facebook, 79% use Twitter, and 71% use LinkedIn. This means you are likely missing out if you haven’t started your social media account yet.
However, being present in social media doesn’t always equate to growing your social media presence. Growing your presence in social media requires a lot of time and effort. Below are 10 insightful tips to help build a great social media presence.
1. Choose the Right Platforms
Your choice of social media platforms will determine your chances of success when building your presence. You shouldn’t overwhelm yourself by trying to grow a presence on every platform. Select the right platforms for your niche. Brands in the business-to-business arena should consider Facebook, Twitter, and LinkedIn in particular but also consider YouTube and Instagram if your audiences are there. Photographers and artists should consider Facebook, Pinterest, Instagram, and other visual platforms.
2. Inform Your Audience of Your Social Media Presence
A successful social media presence often begins with some sort of following. However, for beginners, it can be difficult to start from scratch. While some platforms allow you to invite friends to like your page, you should also let your audience know where they can find you. Simple ways to do this include adding your social media profile handles in your print media or email campaigns.
3. Optimize Your Social Media Profiles
While optimization may sound challenging, it is very important to make your brand outstanding. To optimize your social media profiles, make sure that all the necessary information consistent with your branding is filled in. Using a partially filled Facebook or Instagram account with poor images won’t generate much attention. Ensure that anyone coming across your social media pages immediately recognizes your profile with ease.
4. Watch the Algorithms and Updates
Facebook was the first social media platform to use the wizard-like algorithm. This algorithm reads the user’s mind and decides what content to display. Current social media platforms use advanced algorithms, and understanding their functionality can be very important. For instance, know that Facebook prioritizes visually engaging content over plain text and less visual content.
5. Develop an Editorial Schedule
Posting regularly is another effective tip for building your social media presence. Creating an editorial schedule will prevent you from forgetting when to upload or repeating your posts. With a schedule, you will know exactly when and what to post, giving you time to create content in advance. Ideally, developing digital PR campaigns that have a flow and together serve a common goal is the best way to go.
6. Post Fresh Content
Nothing kills social media dominance, like posting the same thing more than once. Your audience likes new and exciting content that provides insightful content. Therefore, create engaging and informative posts that will stop the reader from scrolling past your content. For better results, use visuals such as photos and videos of your products.
7. Take Advantage of the Trends
You shouldn’t be afraid to jump on social media bandwagons for better brand exposure. You’ve seen the trending hashtags on various platforms, especially Twitter, which brands take advantage of to advertise their products. Leveraging such bandwagons allows your brand to join global conversations.
8. Engage with Your Audience
Social media was meant for social interaction. As such, don’t concentrate so much on marketing your brand that you forget the initial purpose of these platforms. Create content that engages and create conversations with your audience. You should also interact with your audience directly through comments and direct messages.
9. Learn from Your Weaknesses
Another important part of establishing your social media presence is knowing what works for your business and what doesn’t. As such, taking advantage of your platform’s analytics and using listening tools such as Sprout Social and Hootsuite can help in identifying what your audience likes.
10. Cross-Promote Your Content
Even though you should identify a specific platform for your business, you should also cross-promote your content to other social media platforms. The best way to do this is by linking your profiles together. Additionally, ensure that you add the social media icons with links on your website for easy sharing.
Growing a social media presence shouldn’t be a challenging task. However, note that it takes time and requires persistence. Putting the tips mentioned above can help brands grow their brands with ease. Your online presence requires regular attention, remember to post and engage consistently with your followers. Need help with a strategy or implementation? Contact our team today.