Category Archives: Mobile

How Mobile Internet Use Impacts Lead Capture on Websites- 315

How Mobile Internet Use Impacts Lead Capture on Websites

How Mobile Internet Use Impacts Lead Capture on Websites- 315Increasingly, internet browsing happens on the small screen. Mobile devices are now considered the most popular vehicle for browsing the internet, surpassing desktop web browsing use.

This means that it is likely that the first contact prospective buyers have with your site will be facilitated by a mobile device. This growing tide of mobile users is unlikely to change any time soon.

To keep up with the times, many businesses need to change their lead capture strategies to make them mobile user-friendly. Let’s look at forms for an example of why (and how) your lead capture strategy should be altered for the mobile user.

Forms

Forms are a crucial lead capture tool. Site visitors (often prospects and potential customers) fill out the fields and leave important information – names, addresses, phone numbers, businesses, and roles at their companies.

With these questions answered, you now have your user profile data.When you have a well-designed form, it’s easy for visitors to click on each field with their mouse and type in information with a keyboard.

However, that’s assuming your visitor actually found your site using a “traditional” desktop to browse the internet. What if users came to the site through a mobile device?

Crowding too much content on a small screen will likely frustrate your visitor and cause them to back out and move on to your competition. If they can’t see it, or have to “pinch and zoom”, studies show they leave. In that instant, you’ve probably lost a customer.

For forms, always be aware of ways you can narrow down the number of fields.  “Less is more” applies here.  The lesser the number of fields, the more users will complete the form, especially on a mobile device.

How to Change Your Lead Capture Strategy for Mobile

Think Small

Your content must be planned and optimized with small screens in mind. Users access the internet primarily through smartphones and other mobile devices. With so much potential traffic coming from mobile users, your web design should follow some basic rules.

  • Short paragraphs and bullet points
  • Headlines should precede paragraphs
  • Important parts of the content should be placed at the beginning where it is most visible and has the highest chance of being read.

Simplify CTAs

With limited available space, your calls to action should not be too long. Leave only the essentials for an effective and appealing CTA.

  • Images should look good and fit well on the screen
  • Clickable text should be easy to click
  • Utilize images like buttons if necessary

Use of Hyperlinked Phone Numbers

With mobile users, if it isn’t easy, they are likely not to do it. Therefore, hyperlinking phone numbers lets users take action easily. It makes use of a smartphone’s capability to dial numbers with the click of a link.

Promote Customer Loyalty

Provide mobile customers with promotions and discounts they can redeem on their phone. In stores, customer loyalty programs have been found to be a great return on investment as they:

  • Increase frequency of visits
  • Increase spending per sale

Launch a Text Campaign

Target your mobile base with a text campaign and thus use the power of mobiles to your benefit. Text messages have a high response rate. For example, users can text a keyword to the provided number. From there, you can entice users to provide their email address or phone number in exchange for a reward.

Your lead capture strategy is vital for the effectiveness of your website. A website that is designed with mobile in mind allows your business to capture a larger share of the market. Stay competitive with a mobile-focused strategy.  Time to improve your site for mobile users? Contact us to discuss today!

's New Pixel Phone will do for Mobile SEO - 315

What Google’s New Pixel Phone will do for Mobile SEO

's New Pixel Phone will do for Mobile SEO - 315

Google’s new voice search platform, Google assistant, is an integral part of the new Google Pixel. Learn how voice search is leading the evolution in mobile SEO.

Google made a big splash recently with their new smartphone announcement, the Google Pixel. It’s Google’s first foray into the smartphone market since the introduction of their Nexus mobile line, and it looks like things are going well for the search giant.

Apple’s smartphone market share is stagnating, and initial reviews of the Pixel are positive.

Journalists seem especially impressed with the introduction of Google’s new voice-assisted search platform, Google assistant. Google assistant is set to take over for Google Now on Google’s newly released Android 7.0, Nougat. It grabbed our attention, mainly because Google Now was no slouch.

Voice-Assisted Search Platform

Google looks to be going all in on voice search, and rightly so. Google’s own data shows 55 percent of teens and 41 percent of adults use voice search more than once a day.

With Apple pushing their Siri assistant, and Amazon always improving their Alexa, Google is capitalizing on a thriving market.

We for one, are looking forward to the move towards voice search, but we do have our reservations. Voice search is undoubtedly going to change the face of mobile SEO. How exactly, isn’t understood yet. Though, we can speculate. Let’s break down what we know so far about Google assistant’s effect on mobile SEO.

Voice Search ≠ Text Search

Voice assistants will change the way Internet searches are conducted. The nature of a voice search is often local and phrased differently than a text search. For example, the phrase, “I’m looking for some food” will return positive results in a voice search.

In a text search, however, location data isn’t included, and the same phrase returns general results that aren’t even related to restaurants.

Tailoring your keywords to speech phrasing and pinpointed location is likely to become an important part of mobile SEO in the near future.

Google has already revealed through their Possum update, that location data is going to become more and more important in search results. We expect Google used the update in part to give SEO marketers the nod towards location-based keywords to cater towards voice search.

Keeping it Simple

SEO comes down to identifying what users are searching for. If you can appear in those results, you can sell your product or service. Voice search users are searching local.

Bing data found that close to half of voice searches have local intent. While these results don’t include Google, it’s safe to assume consumer search intent doesn’t vary much across platforms.

The answer to targeting voice assistant users is obvious, stay local.

Google maintains a database called Google My Business that allows local businesses to provide Google with basic information. Google assistant pulls information from the database, combines it with GPS information, and uses the results to answer search queries.

Adding your information to Google My Business makes sure Google assistant has the information it needs to recommend your business.

What’s good for Google is good for your SEO.

's New Pixel Phone will do for Mobile SEO - 1

Are Paid Search Results Finally Dying?

Everyone knows about the paid results that appear at the top of every Google search. But will this concept translate to voice? We hope not.

Google assistant aims to act like a human being. It wants to answer our questions in a conversational tone, giving us an answer, rather than a list. This means one answer per search query.

If paid search results appear in Google voice searches, we wonder, what’s to stop companies from buying their way into search results? Paid voice search results are something to keep a keen eye on. They hold the power to completely shift mobile SEO away from organic traffic.

Voice search is here to stay. The next few years are going to have a significant impact on mobile SEO, as marketers gain more first-hand experience with Google assistant. Mobile SEO never sleeps, and it’s up marketers and their clients to stay one step ahead of the competition.

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Google Search Goes Mobile First

google search goes mobile-first-315

Accessing the internet on mobile devices has officially overtaken desktop access. Not quite sure if this matters? Take a look at the latest big search change from Google. The search engine giant announced it would release a mobile search separate from its desktop search. Indexing a site is the process of scanning a website to determine where it will come up in the rankings. This, alone, is a major change, but the mobile index will be the PRIMARY method of determining rank, making it the key, the clincher.

Considering how quickly people switched to mobile internet searching, it’s a smart move that shows the evolution of the web. Desktop searches, which were once the lifeline of Google, now account for less than 45 percent of all web searches. More people than ever are using mobile devices to look up information.

As the switch to indexing websites by mobile first is waiting to be initiated, there are more questions than answers. For instance, how will mobile indexing work? Will it affect sites with less content on their mobile versions than desktop versions? How often will Google maintain the desktop index with it being relegated to second tier status?

The answer to these questions will become clearer in the upcoming weeks, but these tips will help you to prepare:

Create a Mobile-Friendly, Responsive Website

You may think most websites are mobile-friendly, but a high number are not. If you’ve been putting off creating a responsive website for your business, the time is now. A responsive website works fully on mobile, tablet, and desktop devices.  If you don’t have a site that does this, the odds are high your site will receive poor rankings once the indexing begins. Google will rank your site whether it’s mobile-friendly or not, and the rankings could be quite low if you don’t have a mobile site. The key is that your mobile site MUST include all the site content.  It cannot be a “trimmed down” or simple version just for mobile users.  It’s what Google will index of your domain online!

Place Relevant Content on Your Mobile Site

Many times, due to size constraints, a company’s mobile site will feature less content than its desktop equivalent. Less information is easier to view on a smaller screen. With this new algorithm, a mobile site must be optimized, even more than desktop sites, and must carry the full site.

The time is over where you can get away with a simple mobile version of your website with less content. If you don’t place relevant content on your site, it will hurt your search results. The key, here, is to have a website that is responsive. That means it senses the size of the screen it’s being viewed on and displays the content accordingly.

Have a Strategy

Mobile design used to be an option to a desktop site. Things have changed, and it’s now the default design. More than ever before, you must have a mobile strategy. If you’re still focused on desktop design, you must change your mindset and focus on mobile if you want to succeed.  Page load speed, font size, responsiveness, lead capture, and scroll depth are just some elements to consider for a mobile site.  They’ve got to work seamlessly to provide a good experience for your visitors.  So much so that Google is implementing changes to basically force this.

The world is changing, and your website needs to change with it. Google is changing, too, so you need to act if you don’t want the world to pass you by. Is your site mobile responsive?  Don’t know?  Contact us and we’ll check it out for you!

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Recent SEO Updates

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With Google constantly changing what it wants and expects from website owners, it’s hard to keep up to help your site rank well in searches. Google is also extremely secretive about its updates (to help prevent Black Hat SEOs from gaming the system), which makes it even more challenging to know what to do to please the Google beast.

Regardless of if you realize it or not, Google is constantly updating its search algorithm. In fact, this happens 500 to 600 times each year. While most changes are minor, Google occasionally rolls out “significant” updates, such as the famous Google Penguin and Google Panda that affects SERPs (search engine results page) in serious ways. As a search marketer, website owner, or entrepreneur, understanding these Google updates is essential to keep a current ranking intact.

Google’s New Possum Update

According to some experts, the Possum update is the most significant change for local search results since 2014, when Pigeon was rolled out. Initially introduced in the first part of September, this update honed in on the importance of location with the 3-pack and Local Finder.

Once unleashed, the update caused businesses, particularly ones outside of the city limits, to see a spike in their SERP (search engine result page) rankings. In the past, these companies found it difficult to appear in the local search results. Google ignored addresses noted in a different census-designated area.

Another change that came along with Possum was better filtering capabilities. For example, some legal offices may try to create profiles for each lawyer at their location, thinking they can get individual listings on the local search results. With this update, this is no longer possible. Google recognizes duplicate addresses, phone numbers, and links to the same website.
Additional changes that occurred with Possum include:

  • The searcher’s physical location is more important than in the past.
  • Search results vary based on even slight changes in keyword phrases. For example, lawyer in San Francisco and San Francisco lawyer now may produce different results.
  • The local filter now works more independently from the organic search results.

Google’s Penguin 4.0

The Penguin filter was designed to find sites spamming Google search results in ways the regular spam system may not detect. The original Penguin update was released in 2012, the 4th and most recent release, rolled out on September 23rd.

This update to Penguin resulted in an end to long delays. Now, Penguin is real-time, and as Google recrawls and reindexes pages, they are assessed by the filter. As a result, new pages are caught and freed by the Penguin filter all the time.

Penguin is also more granular than in the past. The filter devalues spam and adjusts ranking based on spam signals, rather than affecting the whole site ranking. In the past, Penguin assessed a site-wide penalty.

Another big announcement from Google related to the Penguin 4.0 update. Google will no longer announce additional changes since it’s a real-time, consistent process.

Google’s AMP Update

The AMP (Accelerated Mobile Pages) project was designed to make the mobile web experience faster. AMP originally launched in February of 2016, which allowed Google Search to deliver news in a reliable and fast way. In August, AMP showed up as a preview on all mobile search results pages. This latest update provides faster experiences for users across the globe.

When using a mobile device, you can now see a label that indicates the page is AMP’d. While this doesn’t change the actual search results or impact a site’s ranking, it does show the pages that can load as fast as lightning.

At the time of the update, an AMP page from a Google Search took less than a second to load. In addition to saving users time, AMP also helps minimize data usage. In fact, pages labeled as AMP’d use 10 times less data than the equivalent non-AMP’d page.

While most Google updates aren’t much to worry about, the ones listed here have a larger impact on search engine rankings. If you have a website that is currently doing pretty well in rankings, keeping up with these updates is a must. It helps ensure you can continue on this path of search engine visibility. In most cases, common sense applies to SEO methods. But for those who want to know the specifics, getting to know algorithm changes is often beneficial.

In case this is all a foreign language for you, Digital Hill can help! Get in touch.

5 Website Items To Review And Revise For A Successful 2016

5 Website Items To Review And Revise For A Successful 2016

5 Website Items To Review And Revise For A Successful 2016

The New Year is here, and it’s time to make a website action plan for 2016. Taking the time to address key parts of a business website is vital to ensure you’re successful with bigger results down the road.

Technology moves fast, and to stay competitive, websites need to keep up with the latest standards. Here are 5 items to put at the top of 2016’s website New Year’s resolution list:

1. Is the website responsive? If it is not, it needs to be now! With more people than ever accessing the web through their mobile devices, a responsive website is a top priority for businesses. If a site is not easy to navigate on a tablet or phone, you will lose viewers and sales. Responsiveness is also now a key factor in a website’s SEO as well. To rank in the search engines, a website must be mobile-friendly.

2. Create a powerful lead generating area. A website cannot effectively sell a product or service if visitors can’t find where to buy or sign up. Place your call-to-action in a very visible place. Above the fold, on the product page works well. Use whitespace to make it pop, visually. If you use a button, use colors that will draw attention and encourage clicks. Make sure that you have a clear lead-in that informs the customer of what they’re buying or signing up for. Lead capture is critical to your overall online marketing success.

3. Content is still the king of websites. To keep up with demand, while delivering quality and value to customers, businesses should come up with a content plan. By taking the time to plan articles ahead, businesses can tell branding stories, conduct research and evaluate which content will best serve their customers. With content prepared ahead of time, posting times can be planned to target when a business’s key demographic is online and looking for new content.

4. Social media is one of the best forms of promotion that Web content has. If a website doesn’t have social sharing buttons that make it simple for visitors to share content, a huge opportunity is being wasted. Adding buttons, allowing sharing on Facebook, Twitter and Pinterest can instantly give a site a boost with very little cost.

5. Website images need to be optimized for sharing as well. This means preparing photos for the Web, high-quality images that are optimized for the web. This also means choosing and creating images that visitors will want to share. This can be beauty or humor or information, but it must give visitors a reason to share. An infographic with valuable facts, a beautiful shot of a product in action, a bit of industry humor can all be good choices.

2016 is here! Stay up-to-date on important trends to set up a successful year. It will take work, but if you act on this list, you’ll see a significant improvement to your online marketing in the new year.

7 Ways Manufacturers Can Use Instagram To Grow Brand Awareness

7 Ways Manufacturers Can Use Instagram

Manufacturers can and should value social media marketing as a unique way to build brand awareness, grow revenue and reach new markets and audiences.

A recent study of B2B marketing by Brightcove shows that 87% of B2B brands and manufacturers engage in some form of social media marketing.  It works…if you do it right.

New platforms, like Instagram, offer an opportunity for savvy marketers to reach new audiences. Instagram is a free mobile app focused on photos and images. It has grown quickly, is the fastest growing social media platform of 2015, and has over 100 million users.

Instagram was acquired by Facebook in April 2012 and now allows marketers to use the same in-depth targeting for Ads that Facebook has.

Instagram is an up-and-coming platform not to be ignored. While originally a place largely for teens and young adults, the demographic growth of 30-50-year-old adults has been outstanding.

Your business should, at least, take the leap and start a few tests to explore the platform, the targeting available, and posting some brand messages to grow your audience.

To help you take the first step, here are 7 ways to grow brand awareness with Instagram:

  1. Gain customer feedback during product development. Instagram serves well when used as a two-way conversation, as you can share your company’s content through pictures and 15-second videos and also open the opportunity to hear from your customers via comments. Post a sneak peek of new products, design changes, and company news to get initial reactions and feedback that can help guide decisions.
  1. Show off equipment and Processes that play a role in creating your products. Giving a behind the scenes look at creation, testing and production of new products helps to gain awareness of practices and insights to keep your company ahead of the curve. Take snapshots of the product during main points in the manufacturing process. People like to see the process!
  1. Go behind the Production. Share a sneak peek of some of the glamorous and funny aspects of product creation – during photo shoots for ads or catalogs, when filming a commercial, or getting ready for a media interview. Basically, take photos and videos of the process of your photo and video shoots. These are moments that limited numbers of people get to experience, so think of it as an exclusive backstage pass!
  1. Highlight what your products can do. Sometimes advertisements can only show so many product features, and prospective clients imagination can only take it so much farther. Use Instagram to show off the more unique and niche uses of your products to generate buzz and demand. This opens up a great opportunity for user-generated content as well – ask your customers to post photos or videos on Instagram showing off creative and innovative uses of your products.
  1. Show off your team and office. The faces behind your company and products help to bring a personalized take, which people can relate to. Post photos that offer a glimpse into a day-in-the-life – during meetings, social events, or highlighting employees. This offers a bonus of great exposure for the company culture to help with recruiting.
  1. Leverage established Hashtag trends. Users are engaging on Instagram, with certain topics trending up and down, and the very best ones endure. Hashtags like #photooftheday, #selfie and #instalike are extremely popular, and joining in on the craze can get you noticed and shared.
  2. Hook onto popular themes. Instagram has popular themed hashtags that you should consider.
  • #TBT (or #throwbackthursday) would let you reminisce about your company’s past and how far you’ve come.
  • #followfriday lets you highlight your favorite companies and individuals to shout out to your followers, which will make it more likely you’ll get highlighted too.
  • #motivationalmonday lets you focus on positivity, share thoughts that resonate with your company’s mission.

That’s a wrap on 7 ways manufacturers can use Instagram for their products and brand.  Feel free to chat with one of our digital marketing consultants if you need expert knowledge with moving forward.

Also, be sure to check out the Instagram blog. Instagram posts lots of inspiration and ideas to help spur your creativity for uses there too!

Red Diamond Services – New Website Launch

New Client Website Launch for Red Diamond Services!

Check out their new website. You’ll find everything you need to know with a few clicks of the mouse, and of course, it’s mobile responsive!

Meet Red Diamond Services New Website Launch

You’ve landed at the right site if you see this.

Meet Red Diamond Services

With over 18 years of experience in the corporate world, Red Diamond Services understands how difficult it is to balance a career, family, and an active social life. Red Diamond Services was established to bring balance back into all aspects of your life. They’ve partnered with top event coordinators, hospitality professionals, and general contractors for their Personal Concierge Service. Red Diamond cares and has a commitment to excellence by providing unparalleled customer service. They specialize in helping you. They’ll do everything from picking up your dry cleaning, taking the car in for maintenance or walking the dog. If you’re overwhelmed and need more time or help running errands, let Red Diamond Services help you today.

Meet Red Diamond Services New Website Launch

This new website is awesome! Here’s the breakdown of everything this site has to offer.

  1. The 100% Custom Design
  2. Lead Capture and Digital Marketing
  3. Responsive Design

Custom Website Design

You don’t want the same website as your competitor do you?

NO!

That’s what we thought! We wanted a design that fit all of Red Diamond’s expectations, so we made sure to listen and gather as much info as we could to make this design POP! The website launch and custom design are a crucial part of the message they wanted to convey within the first few seconds of a website visit.

They needed a site that would engage and encourage the visitor to learn more about Red Diamond Services and what they have to offer. This elegant custom design is user-friendly and very easy to navigate. It gives site visitors a pleasant first experience.

Lead Capture and Digital Marketing

Notice the engaging lead capture pop-up when you visit the new website? Here’s it is in action below.

Lead Capture Tool in Action for New Website Launch

A website needs to capture the readers attention and their email address, Red Diamond Services choose to offer 25% off the first hour of service if you sign up for their email list. This engagement tool is called a lead capture call-out with a form (name and email fields to keep it simple and get more sign-ups). Visitors can choose to complete the form, and the email address is added to a list in Red Diamond’s MailChimp email marketing account. Now I know you may think the pop-up lead capture form is annoying to returning site visitors. Well don’t worry, this lead capture tool recognizes IP addresses and will only pop-up again if the visitor is using a different computer, web browser or a different internet connection.

Check out 4 tips to help you and your company with Digital Marketing

Responsive Website Redesign

Red Diamond Responsive Site - New Website Launch

The last thing you want is for a customer not to find what they’re looking for. They’ll get frustrated and leave for a competitor’s site that works on a mobile device. No one wants a potential client to be frustrated by their first experience with your company. Especially when 85% of customers interact with your website before they ever contact you.

Check out these facts:

  • At the end of 2014 mobile users surpassed desktop users for the first time ever.
  • The biggest complaint from mobile device users is that navigating a site is too difficult.
  • 90% of U.S. adults have a cell phone (Pew Research 1/2014).
  • As of September 2014, 72% of American mobile phone users have a smartphone (comScore Report).
  • 67% of users are more likely to make a purchase on a smartphone with a mobile-friendly site than a non-mobile friendly site (Pew Research 1/2014).

Red Diamond Services knew they needed a 100% mobile friendly (responsive) website, which is exactly what we gave them!

An easy to use, responsive website is a must. The new 100% responsive website redesign is helping Red Diamond’s customers get the information they want on all devices!

Red Diamond Services teams with Digital Hill for New Website Launch

If you or a business you know needs a professional, responsive website, please contact Digital Hill and request a free quote!  We make the web work for Goshen, South Bend, & Michiana and the world!

8 ways

8 Easy Ways to Keep Visitors on Your Website

 

8ways
Thanks to our friends over at Red Web Design for this helpful graphic!

  1. Avoid Excessive Advertising
    Ads can be a helpful monetizing tool, but too many are annoying!
  2. Make Your Website Lightning-Fast
    Many users are impatient and will leave if delayed. Reduce image sizes, use a caching plugin, and keep code clear of unnecessary inclusions.
  3. Have A Clear Site Navigational Menu
    Make it easy for visitors to find the information they need.
  4. Make Sure Text Is Easy To Read: Simple Font, Color, Etc.
    You can have the most valuable information in the world, but if no one can read it, it’s useless!
  5. Make Sure The Design Of Your Site Is Appealing
    Your design sets the tone of your brand. Make a good impression!
  6. Optimize For Mobile
    Make sure it’s mobile friendly.
  7. Content Is King
    Make sure your content is valuable. This extends to both your blog and your core pages.
  8. Interlink Your Internal Pages
    Easily increase your click-through rate by interlinking your internal pages.

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Assess Current Traffic and Build an Improvement Plan

Assess Current Traffic And Build An Improvement Plan

Assess Current Traffic and Build an Improvement Plan

The desire of every website owner is to get visits without using ads to drive views.

The goal is to turn up on page 1 of a Google search. Search engine optimization (SEO) and loading your site with paid backlinks are a traditional strategy. Nowadays, these aren’t a long-term strategy.

The algorithm that Google uses to determine page ranking is constantly changing, so it’s best to utilize a balanced method of SEO, Search Engine Marketing (SEM), and organic traffic.

Organic traffic comes from the result of a simple search. This is best done by creating a sustainable platform for your business that stimulates and encourages customers while attracting the organic traffic your site needs.

Here’s a list of seven proven strategies for increasing your organic traffic:

1. Assess What Is Working. Thoroughly evaluate your web traffic. Analyze the patterns. When is the traffic highest? Which pages are viewed most and how much time are they spending there?

Break down where traffic is coming from.This will help you streamline your focus as you move forward. Break down the percentage of your traffic that comes as a result of your Facebook, Twitter, and YouTube efforts.

If you’ve been spending a lot of time increasing your YouTube presence but only a small amount of traffic is coming from that source, it’s time to readjust your focus to a medium with a higher payoff.

2. Ensure Your Site is Mobile Friendly. Mobile users are becoming more and more common. If your site isn’t user-friendly on a cell phone, they will quickly bounce off and find one that is.

Keep in mind that your site will also rank higher in search engines if it’s mobile friendly.

3. Know Your Audience. Knowing who your potential customers are, their needs, and what you can do for them will help streamline content to them.

Don’t give them with an overt sales pitch, provide them with valuable resources that showcase what you offer. Be a valuable asset to them. Attracting new customers should be viewed as a series of steps.

4. Don’t Underestimate the Value of Social Media. Facebook and Twitter will allow you to quickly, earn traffic by engaging with potential customers and building relationships.

It takes several “touches” before someone becomes a customer. Using social media will help you build brand awareness, which will drive organic traffic to your website.

Develop the habit of answering questions asked by your followers, share the products or service available on your website and other valuable content as well. A weak social media presence is unacceptable.

5. Create Useful Blogs. Write posts that address customers frequently asked questions. What questions do people want to be answered? Answer them in your blog posts.

Ask your sales team what they feel would be helpful for customers to know. Educate your customer about your company.

6. Create Timeless Content. By creating content that stays evergreen, you can ensure that information will always be useful whether it’s today or five years from now.

Figure out your industry’s primary keywords and create content that incorporates what potential customers are looking for. These pages tend to maintain high rankings.

7. Quality Over Quantity. Don’t flood your site with fluffy content just to have content. Focus on quality and filling a legitimate customer need with informative, useful content.

Rome wasn’t built in a day, but you can begin implementing these seven ideas today.

What we do on the web Masters design build 3

Master’s Design Build – High-End Website Design

What we do on the web Masters design build 3

Post #2 in our What We Do on the Web Series

Digital Hill is excited to announce the launch of the new responsive website redesign for Master’s Design Build of Hatfield, PA.

Their new website showcases the masterful work they do in additions and remodeling. Master’s Design Build needed a new high-end look on the web and that is exactly what we gave them.  Some of the things we did include:

  • Integrating their new branding
  • Adding a powerful CMS (content management system) so they can add and edit pages on their site
  • Implementing a robust photo gallery
  • Created and managed for them a marketing strategy on their blog resource center and with re-targeting web visitors with Ad’s on Facebook.

Please take a moment and check out the new high end responsive website redesign for Master’s Design Build!

Who is Master’s Design Build and What Do they Do?

Master’s Design is “an Award winning re-modeler serving the greater Philadelphia suburban area.”

The Master’s Design Build Group is a full service Design Build Remodeling and General Contractor located in Hatfield PA on the border of Bucks County and Montgomery County.

Led by Owner and President, Brian J. Martin, their team has the vision, knowledge, and expertise to ensure that their clients new Kitchen, Bathroom, Basement, Addition, or Outdoor Living Space is created with excellence all the way from Design to the final walkthrough. Listening to the unique tastes, personalities, and preferences of their clients, they create beautiful, warm, and welcoming spaces that make them eager to come home at the end of the day.

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Brian & Cheryl Martin, Owners

Let’s Dig into this High-End Website Design

The main reasons that Master’s Design Build came to Digital Hill is because they needed a website that showed who they truly were, as a company.  They needed to set themselves apart from your average remodeler and showcase their makeover capabilities. Master’s Design Build, builds to the highest quality and they needed a website that embodied the same high-end and high quality expectations they have for themselves and that is exactly what Digital Hill give them! The areas that Master’s Design Build had the biggest pain points were that there old website didn’t portray the high-end service they provide, as clearly shown in the image below.

High-End Website Deisgn

Photo Gallery

Another area Master’s Design build needed was a robust photo gallery, because customers are much more inclined to view several different photo galley’s than they are pages with content/text, which we will go into more detail about later. The photo gallery is what leads us into their third biggest pain with their old site, they were having trouble being found online, so we developed a digital marketing strategy. The digital marketing strategy’s main goals was to help increase site traffic, by increase the amount of content on their website and though various forms social media marketing. Let’s take the three main pain points that Master’s Design build had with their old website and break each one down and how we healed all pains and developed a high-end website that Master’s Design Build is proud to show off.

  • High-End Website Design
  • Robust Photo Gallery
  • Digital Marketing Strategy

High-End Website Design

Master's Builds High-End

Master’s Builds High-End

When looking for a builder, you don’t want an average company to come in and do work on your home, which is more than likely your largest investment, you want a company with a proven track record for building and creating the best spaces around. Well, Master’s Design Build thought the same thing about their website, they built high-end, so why shouldn’t they have a high-end website that clearly portrayed the high-end building they offer their customers. After several meetings and mock designs Digital Hill and Master’s Design Build landed on the perfect layout to show off who they really are, so if you haven’t yet, go take a look now.

Robust Photo Gallery

High-End Website Design

In today’s technologically advanced world, people are consumed and bombarded with information and advertisements almost every minute of everyday. So, how do you quickly get a potential customers attention quickly? Photos! Lot’s of high quality professional photos that show your companies quality of work. According to the National Association of Realtors, “professional photographs were found, on average, to be viewed 61 percent more online“, so a robust photo galley of professional photos, really helps Master’s Design Build stand out from their competition. It also clearly, displays the high-end work they do for every customer of their’s.

Digital Marketing Strategy

Depositphotos_39588571_s-2015

As we mentioned above, it seems now a day’s everyone is short on time, so the old saying “content is king” isn’t as relevant today as it was 5 years ago. Today visual content is king and this allows people to quickly look over a website or article and decide if it’s worth their time. Visuals are processed 60,000 times faster than text content that use visuals get 94% more views. According to HubSpot, “Photos on Facebook Generate 53% more Likes than the average post… photo posts attracted 104% more comments than the average post, too.” This is why if you check out Master’s Design Build’s Facebook page you will notice over 90% of their posts are photo driven.

This is the kind of information we make sure our clients understand, so for Master’s Design Build we were asked to help develop a Digital Marketing Strategy. To reference back to the old saying, “content is king”, this still holds on in the Search Engine Optimization (SEO) world a little bit, which is why having a resource center or blog is a great idea. Not only will your customer find the information you post in your resource center helpful, if they choose to read, it proves to Search Engines such as Google that you are updating your website with recent relevant content!

One area of the marketing world that is necessary for all businesses is social media, mainly Facebook, in case you didn’t know, it’s the largest public human database in modern human history! So when developing a Digital Marketing Strategy, using Facebook is a pretty much a good idea. If you would like to learn more about how to develop your own Facebook Ad campaign, check out this article we developed to help you with your targeting your custom Facebook announced, or if you want to sit down with us and learn more about how we can help you, give us a call at (888) 537-0703!

High-End Website Design

Powerful websites and digital marketing, it’s what we do at Digital Hill!

If you or a business you know needs a high-end professional, responsive website, please contact Digital Hill and request a free quote!  We make the web work for Goshen, South Bend, & Michiana and the world (in this case it was in Pennsylvania)!