Digital Marketing Archives

Searches are shifting from the traditional search engines like Google browser search to something completely different.  Now, searches are carried out increasingly through AI-powered answer engines. Think chatbots, voice assistants, and AI agents. With this change comes a response: marketers are realising that they need to change their approach to fit new needs.  From SEO, […]

Do your marketing efforts feel flat or dull lately? Strong visuals can bring new energy to your strategy fast. People understand images quicker than plain words. A great picture tells a story in seconds. Colors, charts, and design guide viewers to key points. They hold attention and boost brand memory too. So, how can you […]

In a world where algorithms dominate our feeds and AI can write your ad copy, you’d be forgiven for thinking offline marketing like telemarketing was obsolete. But don’t be so quick to hang up the phone on traditional outreach. The smartest brands know that telemarketing and digital marketing are not enemies—they’re allies. In fact, combining […]

In today’s fast-paced digital world, getting Instagram likes is easy—but turning those likes into paying customers? That’s where the real challenge begins when you seek to transition Instagram likes into leads. Many marketers chase likes, comments, and shares, thinking they’ll magically bring in revenue. But here’s the truth: Likes are just digital pats on the […]

There’s no getting away from the fact that most of the western world now lives in a digital age and looks set to hit something more like a ‘virtual age’ in the not so distant future. In addition to the transformative effect this has had on our lives from a social and personal point of […]

Given how fast-paced today’s retail environment is, it’s no longer enough to simply open your doors and wait for customers to walk in. With fierce competition and changing consumer preferences affecting your revenue potential, a retail store like yours needs to actively engage with its audience and make a concerted effort to build lasting relationships. […]

Instagram has revolutionized how people discover and choose restaurants, with 75% of users taking action after being inspired by a post. While having followers is nice, getting them through your door is what truly matters. Most restaurants struggle to convert their online audience into actual diners. These seven proven Instagram marketing tactics will help you […]

In today’s highly connected world, where consumers spend hours scrolling through social media, searching for products online, and engaging with brands through multiple digital channels, marketing has evolved into something far more dynamic than ever before. Businesses no longer rely solely on traditional advertising methods such as TV, radio, and print; instead, they leverage digital […]

Are you struggling to make your consulting presentations more impactful? Your slide deck isn’t just a visual aid—it’s a direct reflection of your expertise and professionalism.  Many consultants unknowingly damage their credibility through easily avoidable presentation mistakes. Research shows executives form judgments about consultants’ competence within the first few slides. With client relationships and business […]

Though it may not look like it at first glance, product design and marketing are more strongly linked than one may think. After all, both processes ultimately aim to create and promote products that meet customer needs and preferences. A well-designed product, for instance, makes marketing easier by offering value, enhancing user experience, and differentiating […]