Social Media Archives

For Lancaster County, PA and surrounding area businesses! Join Mike Gingerich for a powerfully, practical 90 minutes on Social Media for Business marketing at the Candy Factory Co-Working offices in downtown Lancaster. Multiple events, dates, and times.  See current list below! Is your business unsure of how to best use Social Media for business marketing? Knowing […]

Boat dealers are always looking for new ways to get the word out about their products. Improve sales by using Instagram to sell more boats.

For Lancaster County, PA and surrounding area business persons! Join Mike for a morning of Social Media for Business marketing learning at the Candy Factory Co-Working offices in downtown Lancaster. Is your business unsure of how to best use Social Media for business marketing? Knowing that social media evolves and changes often, is your team up-to-date […]

For Lancaster County, PA and surrounding area business persons! Join us for a evening of tea and business marketing learning at, the Tea and Social Media for Business event at the Spice and Tea Exchange in downtown Lancaster. Is your business unsure of how to best use Social Media for business marketing? Knowing that social […]

Online marketers have been reaping the rewards from using video in their content marketing. Hopefully, you’ve found success using video too. Now, we take a careful look at Video Captioning. Before you veto this on the grounds that it will take too much time, understand the immense value you’d be leaving on the table. Three […]

YouTube is no longer an untamed wild, full of viewers scrambling for media content. Now, viewers know what they want and make harsh decisions about which channels get their precious time. That’s why everyone from aspiring celebrities to businesses looking to snag a few extra customers should use data analytics to assess the success of […]

Practical and informative online workshop to help businesses take advantage of the power of social media as a way to market their business. • Want to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing updates and best practices? All this […]

Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies. Proven Strategies […]

Thanks to technology, it’s now easier than ever to build relationships with your client base—or is it? While new technology has certainly given us more ways to connect with potential customers, it also comes with its own rules and learning curves. Don’t assume that having the hottest gadgets or using the latest apps will automatically […]

When it comes to social media platforms, there have been big winners, big losers, and those that just sort of lurk in the background. With 1 billion+ active users, Facebook is clearly at the head of the pack, while MySpace has virtually vanished, and is definitely in the rear. LinkedIn has, in recent years at […]