How Cyber Crime Can Affect Your Marketing Strategy

Cybercrime is not a phrase you will hear in your everyday work, despite it being a growing and powerful threat to businesses everywhere. As more and more companies move the majority of their work on to online platforms and adopt cloud sharing technologies to increase productivity and ease in the workplace, an increasing number of sophisticated hackers are coming out of the woodwork to try and steal your data.

When you are attempting to put together and execute a marketing strategy, a breach of data due to cybercrime is the last thing you need, which is where this article comes in.

To help you get a handle on this problem, this guide is going to provide you with some of the essential information to make your life easier and safeguard your marketing campaign.

What is the real threat of cybercrime?

To begin with, you need to start simple and consider the real impact of cybercrime on businesses that your company could be susceptible too. It has been estimated that big companies could lose up to eight million dollars, depending on the size of the corporation.

How does cybercrime affect your marketing?

Damaged reputation

Your reputation as a business can be irrevocably harmed if you get hacked and this is a hard thing to change public opinion back to being favorable. If your business is seen to not be taking proper precautions with your customer’s personal details, then fewer people will feel able to trust you with their money, and this means you can lose business.

Additionally, if they hack your social media accounts, the slanderous posts they could share to your business’s followers could also mean your reputation takes a hit.

Losing out to competitors

If a hacker is able to get into the business plans, in terms of growth, new products, and/or new services, then there is a chance they could attempt to sell this information to your competitors, meaning they profit off of your hard work and ideas. Of course, you can take someone to court if they do this, but that will mean a long drawn out process.

The best way to fight these problems is head-on by taking evasive action and downloading anti-viral software.

What is the solution? Endpoint security

One of the biggest and best tools that is at your disposal to prevent cybercrime is endpoint security, so, what is endpoint security?

Endpoint security or endpoint protection is an approach to the protection of computer networks that are remotely bridged to client devices. The connection of laptops, tablets, mobile phones and other wireless devices to corporate networks creates attack paths for security threats.

Why will endpoint protection secure your marketing?

Of the top reasons why endpoint is so popular, the main one is the software’s ability to stop problems before they happen, rather than simply tackling them as they come in and begin to take hold.

A firewall won’t stop malware gaining access via an external device plugged into your network, and traditional antivirus software reacts to viruses, but it doesn’t necessarily block access to your network, meaning that even with these two barricades against hackers, your marketing strategy still isn’t safe until you decide to invest in endpoint protection for all of your professional devices.