email campaign Archives

Emails remain one of the most powerful means of communication. Billions of people use it daily for business, marketing or personal use.  The numbers tell it all – over 375 billion emails are sent daily. But here is an interesting thing. Your inbox may be full, yet you probably delete plenty of emails without even […]

How do you get clients to read your emails? The simple answer is that you need to make them relatable and unforgettable. Keep the complex concepts for whitepapers and simplify your message by telling a story. Your audience will find it more interesting and they’ll come back for more.  That said, it’s about more than […]

Converting inbound leads into customers will often require effort. Most of those efforts should be focused on keeping the lead engaged and tuned in. While it is possible, leads don’t often turn into customers right away. To chip away at the customer’s initial reluctance, a marketing technique called lead nurturing is used. Lead nurturing involves […]

Email is critical yet today in business marketing online.  The key is getting recipients to open your emails, and then to act on something in your email. Your emails can and need to bring leads to your business and return the investment you’ve put into them. But how do you know if your newsletters are, […]