marketing Archives

storytelling for email marketing

How to Use Storytelling in Email Marketing to Captivate Readers 

How do you get clients to read your emails? The simple answer is that you need to make them relatable and unforgettable. Keep the complex concepts for whitepapers and simplify your message by telling a story. Your audience will find it more interesting and they’ll come back for more.  That said, it’s about more than […]
5 Reasons Why Quality Video Marketing is Essential for Any Business

5 Reasons Why Quality Video Marketing is Essential for Any Business

Sit down and ask yourself whether you’d rather read a 10,000-word article on “How to Protect Your Home from Pests” or watch a 3-minute video covering the same content. If you’re more drawn toward the video, you’re certainly not alone. In fact, TechSmith collected data in 2021 on video habits and found that 83% of […]

Importance of Digital Skills in Today’s Workplace

As the world becomes increasingly digitized, the importance of digital skills in the workplace cannot be overstated. From increasing productivity to fostering innovation, having a workforce well-versed in digital technologies is essential to staying competitive in today’s economy.  Learning digital design skills is smart whether you want to enhance your career prospects or stay competitive […]
3 Basic Skills All Great Marketers Need

3 Basic Skills All Great Marketers Need

Do you have lofty aspirations of reaching the pinnacle of the marketing career ladder? If so, then you need to start cultivating the skills listed below sooner rather than later. Without these specific abilities in your repertoire, you’ll find it tough to run campaigns that resonate with the audience and really pique their interest. Here […]