Channel Marketing Software Comparison: 5 Platforms Every B2B Reseller Should Evaluate

Channel partners now drive most B2B revenue. Top-performing companies route 58 percent of sales through their partner ecosystem, according to a 2025 Partner2B study. That makes partner marketing a must-have, not a nice-to-have.

Yet most “top channel partner marketing agencies” lists merely name vendors. They overlook the software-and-service hybrids that help resellers launch campaigns, claim MDF, and prove ROI.

This guide closes that gap. We scored each contender on feature breadth, partner experience, integrations, and adoption data, then narrowed the field to five solutions worth your 2026 short-list.

How we evaluated the solutions

Choosing a partner-marketing tool is a high-stakes decision, so we built a transparent framework before shortlisting our five picks. We mapped common hurdles we see on the ground: scattered content, MDF red tape, and portals partners ignore. Then we scored each option against seven criteria tied to those pain points.

Feature breadth came first. Does the platform cover the full through-channel workflow (content syndication, email, social, microsites, fund management, and training) in one place? Next was partner experience. If a reseller cannot launch a campaign in minutes, the tool fails.

Integration strength carries equal weight. A clean sync with Salesforce or HubSpot spares you hours of CSV work. We also measured how well each vendor equips partners with ready-to-use assets and real-time analytics, because insight fuels iteration.

We awarded bonus points for innovation. AI-driven recommendations and automatic co-branding hint at a forward-looking roadmap. Finally, we checked pricing transparency and customer satisfaction to confirm that value matches promise.

Applied consistently, that scorecard surfaced the five solutions that follow. Each shines in its own way, yet all clear the fundamental bar.

TD SYNNEX Marketing-as-a-Service: expert campaigns on tap

Hand your partner-marketing backlog to a team that speaks tech, knows your vendors, and works inside the channel every day. That is the promise behind TD SYNNEX’s Marketing-as-a-Service (MaaS), a subscription that turns the global distributor’s marketing talent into an extension of your team. Serving as the distributor’s external-facing marketing arm, the MAAS solutions for technology partners package blends data analytics, content automation, and demand-generation resources to accelerate demand across the channel.

The process is direct. A brief discovery call pinpoints your goals, target segments, and vendor priorities. TD SYNNEX strategists then build a data-driven mix of content, digital ads, webinars, and events, all mapped to your sales motions. Finally, they deliver the assets, run the campaigns, and report results in real time. The steps mirror the distributor’s model: Discover, Design, Deliver.

The value is twofold. You avoid the cost and delay of hiring an agency, and you tap a library of co-branded collateral plus funding programs already aligned with major tech vendors. Partners who enroll often secure MDF faster, because TD SYNNEX bundles campaign execution with the paperwork vendors require.

Ease of use seals the deal. Meet with the MaaS team, approve creative, and watch leads arrive. No portals to learn, no complex templates to tweak. For many small and mid-size resellers, that simplicity outperforms do-it-yourself software.

If you already resell through TD SYNNEX, explore their MaaS options for technology partners. It could be the fastest route from zero marketing bandwidth to a steady pipeline.

Zift Solutions: one platform for every partner touchpoint

If you want one workspace for the full partner life cycle, ZiftONE sets the bar. A single login delivers partner relationship management, through-channel marketing automation, training, and incentives in one place.

Cohesion drives adoption. Partners find a simple portal where they can register deals, launch co-branded emails, share social posts, and request MDF within minutes. Because every action writes to the same database, you see in real time which campaigns run, who converts, and where funds pay off.

Zift backs this visibility with deep integrations. Out-of-the-box connectors move data to Salesforce, HubSpot, Marketo, and Microsoft Dynamics with no manual exports. Channel metrics flow into the dashboards your leaders already trust.

Reach is another asset. Global vendors rely on Zift to support thousands of partners across dozens of languages. Built-in localization, role-based access, and nuanced fund rules keep regional teams compliant while moving quickly.

In practice, you spend less time switching screens and more time growing partner pipeline. Resellers like the intuitive interface; channel managers value the analytics and governance controls. If your ecosystem is scaling fast and you need enterprise muscle without excess complexity, add ZiftONE to your demo list.

Allbound: partner engagement that feels effortless

Allbound earns attention for a portal partners enjoy using. The home dashboard combines content, training, and incentives in one scroll, so new reps can launch a co-branded email or register a deal within minutes.

Allbound partner portal and PRM platform homepage screenshot

Low friction leads to adoption. Every activity syncs to Salesforce or Dynamics, giving channel teams clean data and rapid attribution.

Points-based incentives keep partners active. They collect rewards for completing lessons, sharing content, or closing deals, and you track engagement scores without extra work.

Pricing starts at about $3,500 per month, positioning Allbound for mid-market or enterprise vendors that need to mobilize hundreds of partners quickly.

If your goal is consistent partner marketing—and you need the motion live in weeks—Allbound pairs ease of use with the analytics required to prove ROI.

Channel marketing solutions at a glance

You have met the contenders. Now we will line them up so you can match each option to your resources, partner mix, and growth goals.

Solution	Type	Stand-out strength	Ideal for	Pricing snapshot
TD SYNNEX MaaS	Full-service program	Campaign experts run marketing for you	Small-to-mid IT resellers with limited staff	Subscription, custom quote
ZiftONE	All-in-one software	Unified PRM and TCMA suite	Enterprise vendors with global partners	Enterprise SaaS, quote-based
Allbound	PRM platform	Intuitive UX that boosts adoption	Mid-market vendors seeking quick wins	Starts around $3,500 per month
ZINFI	Modular SaaS	Pick-and-choose modules, multi-language	Complex programs needing flexibility	Modular pricing, quote-based
xAmplify	AI-driven SaaS plus concierge	Auto-co-branded campaigns, minimal effort	Long-tail partners with no marketing time	Subscription, mid-tier

Conclusion: choose with confidence and act with speed

Partner marketing is no longer optional; it turns ecosystems into revenue. We covered five paths to close the adoption gap: full-service execution, unified platforms, gamified portals, modular suites, and AI-driven automation.

Match your biggest hurdle—time, scale, engagement, or insight—to the tool that addresses it. Short on staff? TD SYNNEX handles campaign work for you. Seeking global consistency? Zift or ZINFI add governance without extra friction. Need partners active this week? Allbound or xAmplify can launch campaigns quickly.

Request demos, invite a few trusted partners to test, and measure early wins against the goals that keep leadership up at night. When clear KPIs meet the right platform, momentum follows.

The channel favors speed. Choose your partner-marketing engine, get it running, and share the results.