It’s the Law
* It’s not just the US that you have to think about. The recent implementation of the General Data Protection Regulation (GDPR) within EU means you have to comply with international laws as well. Again, it doesn’t matter if your business is not based in Europe or your target audience is not European. The same principle applies. If you have visitors from EU or visitors from someplace else but are EU residents, your website has to comply with GDPR.
It doesn’t hurt to be transparent. In light of recent breaches that have affected even major companies like Target, JPMorgan Chase, Equifax (to name a few), it’s understandable why many people are vigilant about protecting their personal information. These high-profile breaches have helped increase security awareness in general. Now, people are proactively asking how companies use their data, and your business should be ready with the right response.