Category Archives: Social Media Marketing

Online Social Media for Business Workshop

Practical and informative online workshop to help businesses take advantage of the power of social media as a way to market their business.

• Want to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing updates and best practices?

All this will be covered and a strategic plan overview for how social media
can be used by your business to grow leads and sales will be outlined to attendees!

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, and available live online or by replay after will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.  This is a entry to intermediate level workshop.

Businesses will have the following questions answered:

  • What social networks should our business focus on?
  • How can we not just spend time, but gain real leads via social media?
  • What trends for 2017 in social media do we need to be aware of?
  • How do we use Facebook Live Video, Instagram Stories, & Facebook Ads?
  • How does social media fit into our overall marketing plan?
  • How do I capture leads from social media?

A question and answer time will be included after the initial 60 minute presentation for an additional 15 minutes to answer further specific questions.  Each participant will leave with actionable steps to help guide them in next steps they can take to improve their use of social media for their business.

WORKSHOP DETAILS:

Date: Thursday, May 25, 2017 – 12:30-1:30 pm Eastern Time

WHERE: Online

Cost: $10.  (special price discount for current Digital Hill clients!  Contact us.)

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Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-squareAbout Mike:

Mike offers no-nonsense,  straight talk on growing leads and leverage with social media and digital marketing to help small and medium-sized businesses elevate their game and win online.

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.  He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.  Mike’s passion is to see businesses and people grow into their highest potential.

Mike has the unique ability to dive deep quickly, understanding businesses, social networks and trends, while delivering energetic and practical ideas marketers can understand. Mike has 10+ years experience in Internet Marketing, a Master’s in Organizational Development and Leadership, and a proven track record of providing innovative digital and social strategy consulting for businesses.

Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords - 600

Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords

Facebook Ads vs LinkedIn Ads vs Twitter Ads vs Google AdWords - 600

Digital marketing truly has revolutionized the way we reach people. Even though it’s better, faster and more affordable to advertise in the internet age, some of the old rules still apply.

One of those rules is that you need to know who your target customer is and choose the right marketing channels to reach them.

Even now, when launching an ad campaign takes a few clicks and a credit card, the wrong choices can cost money and turn what might have been a great idea into a dismal failure.

Here’s what you need to know:

1. Facebook: Lots of variables, but Great Reach

Facebook’s PPC campaigns are a conundrum wrapped in an enigma, with a sprinkling of pixie dust. Which means they’re a huge vortex and if you can get it right and find what you need, it can be magic. You may find you pay very little per click for one post, and 10 times as much for another. It takes time and detailed targeting experimentation to get it right.

What they do have is a great reach. With a billion users and a very granular targeting system, you can reach large numbers of very specific people, which is great if you know exactly who you want to sell to.

2. Twitter: Lower Cost, Random Audience

Twitter is a relative newcomer to the world of paid advertising. So it’s no surprise that their offering is a little rough around the edges.

The targeting options for a Twitter campaign don’t exactly have the pinpoint accuracy of Facebook. So you’ll need to spread the net fairly wide.

On the other hand, with clicks at a dollar or two at most, it’s generally an inexpensive way to advertise if your audience is on that platform. So you can stretch your budget to the max on Twitter.

3. LinkedIn: Best for B2B

LinkedIn isn’t the cheapest advertising option. It doesn’t have the best targeting options, and it’s not the biggest network in the world. But it focuses on business, which is great if you are targeting B2B clients.

If you don’t want your serious business advertisement to be vying for feed space with cat pictures, beach selfies, and lunch snaps, then LinkedIn can be a solid place to launch an ad campaign.

4. Google Adwords: The All Rounder

Google has been doing paid advertising for a long time. Longer than anyone else on this list! So it’s no wonder they’re a leader in PPC ads.

Google’s Adwords platform has global reach and great targeting possibilities. However, because it’s one of the most popular ad platforms bids on popular keywords can be very high, and you’ll need to expand your budget if you want a popular word in your campaign.

Trial and Error

Like any form of advertising, ads on social media are a process. They take time to perfect, and will probably require some trial and error.

While you might get really lucky and hit on a winning formula right off the mark, it’s a very rare thing in an increasingly noisy world. You’ll probably find that you have to tweak a few things to get the results you want.

So set aside a little extra in the budget, do some research before you start, and track your results. Eventually, you’ll find the platform and formula that works for you.

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Facebook Marketing Strategies that have Proven to be Successful-315

Facebook Marketing Strategies that have Proven to be Successful

Facebook Marketing Strategies that have Proven to be Successful-315Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies.

Proven Strategies for Facebook Marketing

Why waste time (and money) wondering what does and doesn’t work when you can go with tried, tested and reliable strategies?

Use Your “Free” Ad-Spaces

Your brand’s presence needs to be felt throughout your page. Before you create that first ad, look for these free advertising spaces – your profile pic and your cover page. Your logo could suffice for your profile pic. For the cover page, make sure you have engaging copy for your business description and feel free to get creative. Take advantage of the flexibility of a cover page and change it up for:

  • Holidays
  • Promotions
  • Special Events
  • Milestones

Invest in Facebook Ads

As we all know, not everything in life is free. When doling out money for ads, however, think of Facebook ads as the next best thing to free – an investment. Facebook ads are a cost-effective way to drive conversions. Determine what you want to build (likes, engagement, app installs, offer claims) and use Facebook’s many targeting options to nail down your target audience.

The best Facebook ads are timely, eye-catching, creative, well-crafted and engaging. Take a look at two ads featured in Adespresso’s list of inspiring Facebook ads. Each ad serves as a great example of a high-quality, engaging Facebook ad.

Facebook Marketing Strategies that have Proven to be Successful-snickers

The Snicker’s ad is witty, positive, timely and makes use of the season to sell their famed products.

Facebook Marketing Strategies that have Proven to be Successful-Fiverr-ad

Fiverr’s ad employs color psychology to elicit positive emotions towards the brand while drawing in the audience.

Engage Your Community

Building a relationship with your customers goes a long way in fostering repeat customers and customer loyalty. Show your fans that you care about their opinions and thoughts.
Create a dialog by asking followers relevant questions. Use the @ feature to tag specific fans in conversations.

Reply to comments and questions as quickly as possible to get the conversation going. Don’t forget to ask customers to like and share your content.

Engage With Other Pages

Facebook lets you discover your followers like and dislikes. Track those likes back to groups and pages your followers frequent and leave a comment.

Set Up a Facebook Group

Create a group for your fans. Open groups are often the best at building traction for your brand. With a group, you can increase engagement by encouraging participation. You can also test content in your group before you publish it to your page.

Create Content Schedules

Consistent posts let audiences know when to expect an update. When you post on a regular schedule, you increase engagement.  Facebook allows you to schedule posts in advance.

If you have a well-defined target audience, you can schedule posts for the best time (such as the time zone most of your fans are in) and increase the number of people who see them. Using the Insights provided by Facebook, view the hours your audience is typically online.

With an effective strategy, you can get the most out of your Facebook marketing. By following these proven strategies, Facebook will be your brand’s best tool to grow your reach and build a strong customer base.

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10 Instagram Carousel Post Ideas

10 Instagram Carousel Post Ideas

10 Instagram Carousel Post IdeasInstagram recently introduced its enhanced carousel post feature that lets you upload up to 10 videos or photos — or a mix of those — in one swipeable post.

If you aren’t excited about this development, you should be. There are so many things you can do with it for your business!

Tutorials

The carousel is the ideal format to present simple tutorials online. Your followers will find your lessons easy to learn because of the text and visual content. You can teach arts and crafts, life hacks, etc. What can you use it for?

Quote series

To inspire and motivate your followers, share several quotes relevant to your industry. The great thing about this is that you don’t have to be a graphic designer to create these. Use an application like Canva or Recite. The end results look professional and sleek, even if it took less than 5 minutes to make them.

Multiple testimonials

You can also create customer testimonials in the same format as quotes and present them as a carousel. This is effective for trust-building. Include a photo of the customer (with their permission, of course), so your followers can put a face to the name.

Event snapshots

Gone are the days when you have to make multiple posts on Instagram to share photos from an event. Now, you no longer have to flood your followers’ feeds. Compile the pictures and post them in one go.

Event highlights

You can also take photos of an event’s highlights – like keynote speakers, for example – and share them as a package. Your followers who weren’t at the event won’t feel like they missed anything because you’re there to fill them in.

Sizzle reels

You’ve seen sizzle reels before even if you didn’t know what they were. A sizzle reel is a short, fast-paced video that incorporates audio and visual elements to grab attention and promote someone or something. Instagram carousel is made for this, so start making those videos now.

Team spotlight

Who’s who behind the scenes? Let followers get to know your business by featuring staff members and employees in a carousel post. It’s a good way to humanize your brand

Aside from those general suggestions, try out these suggestions if they apply to your business:

Property listings

Beautifully presented pictures of properties with informative captions can elicit enough interest from potential buyers and renters to make an inquiry or even a visit. Real estate agents can use the carousel format to present properties in the same area.

Fashion suggestions

Shop owners, fashion designers, and brands can showcase their clothes through a series of looks their followers can wear. They can create themes per carousel post – by season, style, garment, color, and anything else they want!

Recipe breakdowns

Chefs, restaurateurs, grocers, and bakers can experiment with delicious recipes and share the step-by-step process along with the results.  It’s no surprise that food posts are among the most popular on Instagram. People can’t resist yummy creations especially those with beautiful presentations.

There’s so much you can do with Instagram carousel ads, so unleash your creativity. They’re not only compelling to share – they’re also easy to create. With Instagram growing in use by adults and older adults, it’s become a business marketing destination where your business needs to be represented.

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Best Social Media Customer Service Practices-315

Best Social Media Customer Service Practices

Best Social Media Customer Service Practices-315Thanks to technology, it’s now easier than ever to build relationships with your client base—or is it? While new technology has certainly given us more ways to connect with potential customers, it also comes with its own rules and learning curves. Don’t assume that having the hottest gadgets or using the latest apps will automatically put you a step ahead of the competition. You’ll also have to make sure you’re employing the right strategies to use those tools effectively. Otherwise, you might as well still be cold calling from a phone book.

Social media is one of the best examples to illustrate this concept. Practically every established
business out there has Facebook and Twitter pages by now, but look at the numbers and you’ll
see that some brands have much greater success across these platforms than others when it
comes to key factors like customer acquisition, satisfaction, and retention.

Furthermore, there are plenty of other social media platforms out there, each with their own uses. Figuring out how to make the best possible use of each one can be overwhelming—so let’s start slowly. Here are a few simple things you can do to improve your social media customer service practices across the board:

Choose the platforms that work for your business

As we mentioned previously, there are plenty of different social media platforms out there—in
addition to Facebook and Twitter, there’s also LinkedIn, Instagram, Pinterest, and a whole host
of others. Before you drive yourself crazy for the next week setting up accounts for each, do a
bit of research into what platforms are most likely to help you interact with your audience. The answers will vary widely depending on factors like the size of your company, the demographics
you’re trying to reach, and of course, the products or services that you provide.

Best Social Media Customer Service Practices-4

Monitor your engagements

Good customer service is great for growing your brand, and if that’s one of your goals then you need to know how often your brand is being talked about—and by whom. Without this crucial marketing data, you leave yourself no room to develop—there’s no telling how to move forward when you don’t know where you currently stand.

All major brands already do this, and every startup with serious ambitions should. Look for resources that can help you track mentions, likes, and other forms of engagement.

Pay attention to feedback

Communication with your audience isn’t a one-way street, and most social media platforms give your customers ample opportunities to speak back to you about the quality of your products or services. In addition to monitoring the number of times you’re being mentioned, you should also pay close attention to the context—are people talking about you because they’re thrilled with your brand, or are they upset about a major flaw in your business model?

In either case, your customers’ opinions can be extremely useful. Good feedback is an excellent way to find quotes for testimonials, whereas negative feedback might alert you to a correctable error before it sinks your company entirely.

Best Social Media Customer Service Practices-1

Always respond appropriately

Stay clear, composed, and professional no matter what platform you use. As well as, no matter how many people are talking about your brand and what they’re saying about you. The anonymity of the internet makes it very easy to fire off a retort when somebody gets under your skin. However, remember that you’re not anonymous when you’re representing a brand.

The news is full of examples of businesses who have lost customers and damaged their credibility with a short-tempered social media posting, including a Las Vegas pizzeria that threatened one customer for posting a negative Yelp review. Train whoever represents your business on social media to have some basic negotiating skills—it could save you from a scandal down the road.

Social media can be an extraordinarily powerful tool, but it’s a double-edged sword and you need to handle it with care. Wasting your energy on platforms that don’t work for your brand, failing to monitor customer engagements, ignoring feedback, or responding to it inappropriately can all do more harm than good.

Keep our suggestions in mind, though, and you should be able to connect with your customers while avoiding these common mistakes. We look forward to seeing you and your brand on the web!

How to use Facebook Live Video to drive Social Media Traffic to your Landing Page - 315

How to Use Facebook Live Video to Drive Social Media Traffic to your Landing Page

How to use Facebook Live Video to drive Social Media Traffic to your Landing Page - 315Although live video apps like Periscope have been around since 2015, it wasn’t until 2016 that they took center stage, all thanks to Facebook’s Live video feature. Since its introduction, Live Video has been used for many reasons from every day to controversial.

As a business, your usage of live video should focus on driving traffic to your landing page through social media engagement. However, doing a live video is not easy at the start especially when anything can happen live. You need to prepare to minimize any unwanted surprises, and you’ll also need to know exactly why you’re going live.

Events coverage and product launches are a couple of good reasons to go live on Facebook. But whatever your reason is, here are the questions to ask yourself for a successful campaign:

What’s it about?

Choose a topic to build your video around. Plan what you want to present, and practice over and over until you come across as natural as possible. Yes, it’s live, but it can still be scripted (though it shouldn’t look scripted). Your live video reflects on your business, so it has to be an accurate depiction of the image you want people to see. Dress well, use good lighting, and use a smartphone with a good camera. If your shots are shaky, invest in a small tripod.

When are you broadcasting?

Owners of verified Facebook Pages can schedule live videos and give fans a heads up. But even if you don’t have a verified page, you can announce your upcoming broadcast with an attention-grabbing poster. Mention the time, date, and the topic to give fans something to look forward to. Share the image on your page and other social media sites. Take out a Facebook ad if you want a wider reach outside your current fan base.

Why are you doing the recording?

When you do your broadcast, don’t forget to add the landing page link in the caption live video caption. If the URL is long, shorten it on bit.ly or goo.gl, or create a simple permalink. You can also use LeadPages, a landing page tool to create a domain redirecting to the page. This makes it easy for you to read the link out loud to your viewers, and makes it easy for them to remember. It doesn’t hurt to tell them what they can expect to see and do when they visit your landing page. Is it a contest? A new product reveal? Give them a reason to click on the link.

How are you getting more out of it?

A live video on Facebook isn’t necessarily over when you’re done streaming. For those who missed your broadcast, they can catch up once Facebook publishes the video on your feed as a regular post. Pin the video to the top of your page to make it easy to spot. Next, get the URL of the video post and share it across all your social media sites, not just Facebook. As for the video itself, you can upload it to sites like YouTube and Vimeo. You can also upload a teaser clip to Snapchat or Instagram.

Facebook Live is only one of the many tools you can use to drive increased traffic to your landing page.  Check out the linked guide to see what other effective means you have at your disposal.

New LinkedIn Layout

The New LinkedIn Layout

New LinkedIn LayoutWhen it comes to social media platforms, there have been big winners, big losers, and those that just sort of lurk in the background.

With 1 billion+ active users, Facebook is clearly at the head of the pack, while MySpace has virtually vanished, and is definitely in the rear. LinkedIn has, in recent years at least, been somewhere in the middle, with occasional rumors of trouble in digital paradise.

This year, however, LinkedIn seems determined to revamp its image. A big part of that is the new layout and design. Here’s what you need to know.

A Familiar Look and Feel

One of the biggest changes in the LinkedIn platform is actually a move towards copying other platforms. The world’s professional networking platform now looks more like its peers. Conversations, status updates, and similar user-generated content are firmly at the forefront. It feels more familiar, even to newbies, and it seems like a step in the right direction.

Better Metrics

A positive change in the LinkedIn platform is in the metrics, which are improved, and give users more information they can use. Again, this is more in line with what users expect from other platforms.

Simple Messaging

Another move towards twinning with other social media platforms is to make messaging other users simpler. This is a nice change, and again, makes the suited and booted version of the social network a little more user-friendly for everyone.

Streamlined and Familiar

All in all, from the focus on news streams to the layout and the trending topics, the new look LinkedIn looks a lot like Facebook. That’s actually a great thing. While we all know you shouldn’t be sharing snaps of your lunch or the color of your aura on a professional network, it’s nice just to be able to log in and get things done, without having to figure them out.

By following the pack, LinkedIn may well have solved some of their biggest user friendliness problems.

The Next Step?

LinkedIn was built on the concept that people would be willing to pay for premium membership. Their business model has always been centered on this. However, premium membership is not a priority for most average users, so the platform may well be missing their last trick there.

A shift to focus on paid advertising and increased job-related services, while making the rest of the platform free may well be the solution to the company’s rumored financial woes. It will be interesting to see if they copy Facebook’s model here too.

Until then, however, there’s no doubt that this service looks much better, and is much easier to use. Well done LinkedIn!

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Engage your Fans on Social Media to Grow Leads - 315

Engage your Fans on Social Media to Grow Leads

Engage your Fans on Social Media to Grow Leads - 315
You have a challenging task in front of you, taking your sales team from good to great. Lead generation resources are plentiful and make it easier to accomplish this goal, but you still have a long road to get from point A to point B.

Want to short circuit this process and get the results you want? Does a lead generation pipeline that’s free and works 24/7 sound like it’s a good fit for your organization?

Social media is the secret selling weapon that you’ve been waiting for. Too many companies set up social profiles and post about a few discounts or share company news. They don’t consider this channel the center of a robust lead generation strategy. At most, they treat it as a marketing channel. Social media selling opens up high quality leads that your sales team will love to work with.

What is Social Media Selling

Social media selling looks a lot different from the typical sales pitch. You aren’t going through an entire spiel to try and convince a person to buy your products or services. In fact, most of the time your sales team won’t be talking about your offerings at all.

Instead, you engage with your customers and potential leads on social media pages. Listen to what they have to say and have conversations with everyone stopping by. Follow the same brands and influencers that your target audience does, so you learn more about what’s important to them.

Follow the Three Rules of Social Selling

  1. Stop yourself from talking about your products and services unless it’s incredibly relevant to the conversation.
  1. Don’t talk about yourself. This conversation is about the consumer, not your company.
  1. Be authentic and don’t come off like you’re reading from a sales script.

What’s In It For the Customer?

Many companies think that social selling only revolves around posting constantly about their products, services or how they stack up against the competition. They show off their awards, post testimonials and talk about employees. The “me me me” approach doesn’t endear you to social media followers.

They’re asking themselves “What’s in it for me?” There are millions of social media accounts to follow. If you don’t offer a compelling reason for this audience to stick around, they’re headed elsewhere.

The Three Keys to Social Engagement

Educate

Buyers go through many stages in their journey from an interested person to a customer. They often start out without knowing a lot about ways to fix a problem or to improve their quality of life. Educate potential customers with the information they need to make informed choices on the best solutions for them.

Excite

Don’t do the same things as everyone else. Look for ways to stand out and offer customers a different experience. Position yourself as the go-to company in your industry, rather than a follower.

Engage

Have a conversation with interested audience members. The most important thing you can do right now is to listen. Understand what they’re asking, the pain points that influence these questions and the best way to convey information to them.

5 Ways for Non-Profits to Grow Their Email List - 315

5 Ways for a Non Profit to Grow Their Email List

5 Ways for Non-Profits to Grow Their Email List - 315

No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members.

As a nonprofit, you rely heavily on the community. We’ve got 5 great tips that will help you extend your community online, so you can reap the benefits of digital marketing, fundraising, staying in touch, and sharing your successes.

1. Put Opt-In Forms On Every Page

It sounds simple, but you’d be surprised how many websites don’t use this simple trick. Make it easy to sign up. Put a small form on each page, preferably above the fold, where they are seen by every single visitor.

2. Offer Something In Return

When last did you sign up for a newsletter just because you want email? If you’re like most people, the answer is never. You need to give people a reason to subscribe! Whether it’s a free report, an ebook or your newsletter, make it free, and make it too good to turn down!

3. Make It Shareable

Automatically redirect new subscribers to a page where they can invite some friends, or you could simply redirect your subscribers to a thank you page that asks them to spread the word. Most people are very willing to share a good cause anyway. They just need a little reminder or a nudge in the right direction.

4. Tell EVERYONE

Putting your opt-in forms on every page is a good start, but if you want to see your list grow, you need to do more than that.

  • Add a link to your sign up form on your email signature, so you market it whenever you send mail.
  • Post it on your social media channels, and ask fans and followers to do the same.
  • Mention it on your business cards.
  • Run a contest, where entry requires sign up.

The more you market your list, the more people will sign up, guaranteed.

5. Send Great Newsletters

If you’re telling people that you’re going to send them a newsletter that will inform, amuse, inspire and excite, then you had better deliver! Most people don’t struggle to build their lists once they really set their minds to it, but they do struggle to keep subscribers.

Make sure that every newsletter you send is one that you’d be excited to see in your own mailbox. Write for your audience, rather than simply pushing your agenda. Ask questions. Share knowledge. Include inspirational stories that they’ll want to share with their friends.

When done correctly, an email list can be a nonprofit’s greatest digital marketing assets, and these tips should help you to get started on the right track.

What is Relationship Marketing_

What is Relationship Marketing?

What is Relationship Marketing_

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points.

When traditional marketing ruled the day, this wasn’t the case. But with the appearance of social media, it’s much easier to get close to your audience, and less ‘salesy’ – which translates to long-term customer loyalty.

Getting started with customer loyalty

To get relationship building going, you need to understand your customers. This is easy when you’ve created a ‘buyer persona’, i.e. what motivates them to make purchases. To create your buyer persona ask questions like:

  • What things do they value most?
  • What are their most pressing problems?
  • How do those problems make them feel?

Next, look inward and decide how you’re going to get where you want to go. Develop an action plan that will get you there. Ask yourself these questions:

  • What must you do to accomplish your goals?
  • How will you measure whether you’ve achieved your goals?
  • What are some potential obstacles to goal achievement?

Your base of operations

For starters, you must have a digital home base! Potential customers need a place to find you, a place which gives them everything they need. A place where it’s easy to conduct business and connect with you. Make it clear your focus is on helping and serving customers, rather than trying to sell something.

Your website should accomplish all the following:

  • Give your visitors a clear message about what you offer and who you can help.
  • Provide an easy way to contact you via email or phone.
  • Educate clients and potential clients.
  • Make the purchase process as easy as it can possibly be.

Use social media

Make maximum use of social media. It has an extraordinary reach and can quickly and easily reach your target audience. You’ll need to commit significant time and effort to this endeavor. Once you’ve decided the best channels for your business, develop a content strategy with the posts you want to publish, and the message you want to convey. These posts shouldn’t be salesy but should support revenue generation.

It’s important to engage your audience by sharing content, answering questions, and responding to people – all with the goal of driving traffic back to your website.

The real advantage of relationship marketing

When you engage with potential customers 1-on-1, you embrace them as fellow humans rather than as sales statistics, and they recognize it. From these people you’ll attract better leads, people far likelier to develop into loyal repeat customers who seek out your brand, and pass it along to others.

Building relationships amount to building the future for your company.

What is Relationship Marketing

Jessika Phillips Live stream on Tuesday Nov 29 @ 4:00pm EST