Category Archives: Social Media Marketing

5 WordPress Plugins to Automatically Share your Blog Posts on Social Media-315

5 WordPress Plugins to Automatically Share your Blog Posts to Social Media

5 WordPress Plugins to Automatically Share your Blog Posts on Social Media-315Social Media should be part of your overall online strategy. However, posting your content manually on social media can take lots of time and can be confusing going back and forth from your blog to social media platforms. Luckily, there are several WordPress plugins that can do this on autopilot.  Note that this should not be your ONLY or MAIN form of sharing on social media but it can help you get content out that is new.

1. JetPack

The plugin has lots of modules for adding a variety of features to your site. It gives you the ability to activate the features you want. This plugin is very robust and can replace a lot of other WP plugins.

The visitor engagement modules include

  • Sharing: Allow you to add social sharing buttons to the pages and posts
  • Site stats: It gives insights into  sources of your traffics through analytics
  • Publicize: Automatically shares new posts on your social media accounts
  • Related Posts: Displays related content so that your readers can stay longer on your site

2. CoSchedule

Coschedule works as a premium editorial calendar, and schedules social media posts, blog posts and other tasks for your content team within your WordPress site. Some of the features include:

  • Marketing Calendar: Allow you to plan, and publish all your WordPress content from your dashboard.
  • Social Media Calendar: It allows you to share content on all Social Media networks including Facebook, LinkedIn, Google+, and Pinterest right on the calendar.
  • Headline Analyzer: This tool analyzes your headlines before you post them on blogs and social media. This helps edit your headlines to make them more engaging.

This is a paid service and a bit on the higher side.

3. AccessPress Social Auto post

AccessPress allow you to share your content using posts, pages, media, and images on Social media platforms such as Facebook, Twitter, Pinterest, Google+, LinkedIn, and Digg using the latest APIs. The plugin is available in both free and paid versions.

The free version has five themes which you can use in social media posting. The Pro version has much more. The paid version has access to more social media platforms. Upgrade to the Pro version by paying a one-time fee.

4. OnlyWire

OnlyWire automatically picks and submits all your new posts to the social media accounts you’ve set up. The plugin has a Bookmark and Share tool that allows you to add share buttons on your blog or the site. You choose the social media networks to include the share buttons.

The plugin also allows multiple users and lets you set timed campaigns for automatic posting. You can use the analytics feature to determine your social media reach and traffic to all your shared content.

5. NextScripts SNAP Free and Pro

NextScripts SNAP automatically posts the content from your WordPress site to social networks such as Twitter, Facebook, Blogger, Deliicious, Tumblr, StumbleUpon, Diigo, LiveJournal, LinkedIn, Google+, Plurk, YouTube, and Vkontakte among others. You can also send your blogs as emails to your opt-in respondents using the MailChimp integration on the plugin.

The free features include message formatting tags, filters, auto-import comments, replies from social media, repost existing blogs, URL shorteners, and ability to spin messages before posting among other features. The paid version offers you access to schedule posting, add unlimited social media accounts, control auto reposting as well as advanced filters on your posts.

Remember, these tools are a starting point to help you share socially, not an endpoint or a good way to get social media engagement (which is needed).  Best practice is to use these simply to help share new content but they should be less than 40% of your overall social media sharing mix.

Social Media for Business Workshop Events

For Lancaster County, PA and surrounding area businesses!

Join Mike Gingerich for a powerfully, practical 90 minutes on Social Media for Business marketing at the Candy Factory Co-Working offices in downtown Lancaster.

Multiple events, dates, and times.  See current list below!

EVENT 1: Social Media For Business: Key Tactics & Latest Updates

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Social Media for Business:
Key Tactics & Latest Updates

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Candy Factory in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook Ads
  • Getting in front of more Facebook fans
  • Driving traffic back to your website
  • How, when, and what to post socially
  • Creating a strategic online plan with social media, your website, and more
  • Discover the value of a “KLT” strategy

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses who want a foundation on what works and what’s the latest success tips.

The workshop, presented by, Mike Gingerich, will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

This is a entry to intermediate level workshop that assumes you have social media accounts setup and are trying to use them for business marketing.

__________________________________________________________________________________________

EVENT 2: Advanced Facebook & Instagram Marketing Strategies

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (3rd Floor Boardroom)
COST:      $20
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Advanced Facebook & Instagram Marketing Strategies
Key Tactics & Ideas to Follow

Facebook has been changing and Instagram is growing.  What worked with Facebook Marketing last year will not perform well now.  Discover the keys and tactics to get seen by more of your relevant audience.  As well, Instagram has transformed into a business marketing tool.  Leave with Instagram insights, examples to follow, and key tactical tips

  • How and when to use different Post Types on Facebook
  • When to use the Boost Post ad feature
  • How to setup a Business Profile in Instagram
  • Tools to plan Instagram posts
  • How to use Stories to build rapport with your audience
  • How to grow Instagram fans that matter 
  • Using a 5-3-1 strategy for targeted offers

LIMITED ACCESS / PERSONALIZED COACHING:
Each Workshop will be limited to a maximum of 8. It will be a boardroom table setting so we can dig in and discuss practical applications for the businesses of those attending.

To register and join at the Candy Factory for any of these small group marketing workshops, please complete the form below….

About Mike:

Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-square

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.

He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.

Mike’s passion is to see businesses and people grow into their highest potential.

Social Media for Business Workshop October 31

For Lancaster County, PA and surrounding area business persons!

Join Mike for a morning of Social Media for Business marketing learning at the Candy Factory Co-Working offices in downtown Lancaster.

WHERE:  342 N. Queen St., Warehouse D Lancaster, PA 17603  (6th Floor Venue Hall)
COST:      $15
Parking: No on-site parking.  Use street parking or N. Queen St. Garage

Social Media for Business Training Event:
Taking Your Social Media Marketing to the Next Level

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Candy Factory in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook
  • Maximizing Facebook & Instagram posts with targeting
  • Getting in front of more fans with video
  • Generating more qualified leads for $1 per day
  • Driving traffic back to your website
  • How, when, and what to post
  • Creating a strategic online plan with social media, your website, and more

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses.

Social Media is different than traditional marketing.  Learn about the methods for Attraction, Engagement, Lead Capture, Conversion, and more.

The workshop, presented by, Mike Gingerich, will help entrepreneurs, small businesses and marketing teams from larger businesses understand how they can use the latest tools and updates in social media as part of their overall integrated marketing plan to increase their website traffic, reach new customers, and nurture new leads to become clients.

This is a entry to intermediate level workshop that assumes you have social media accounts setup and are trying to use them for business marketing.

Cost is $15 per person.

To register and join at the Candy Factory for this marketing event, please complete the form below….

About Mike:

Get practical knowledge and tips you can implement anytime!

001-mike-gingerich-maincut-out-354-square

Mike is President of Digital Hill Multimedia, a web development & marketing agency, co-founder of TabSite.com, a leading Facebook Page app service for contests, and Waftio, a website lead capture tool.

He is a noted Facebook Marketing speaker, as well as author of the book, Game Plan for Social Media Lead Generation.

Mike’s passion is to see businesses and people grow into their highest potential.

Tea and Social Media for Business October 17

For Lancaster County, PA and surrounding area business persons!

Join us for a evening of tea and business marketing learning at, the Tea and Social Media for Business event at the Spice and Tea Exchange in downtown Lancaster.

WHERE:  20 W. Orange St. Lancaster, PA 17603
COST:      $10
WAYS TO REGISTER: Call 717-394-4328, In-Store, or Online

Social Media for Business Training Event:
Taking Your Social Media Marketing to the Next Level

Facebook Pages, Twitter, Instagram and more have become a regular marketing tool for businesses and organizations to interact with customers, clients and more.  Join me at the Tea and Spice Exchange in Lancaster City to learn how to go deeper and get better results with your Social Media marketing.

I will discuss a variety of items including:

  • Growing leads with Facebook
  • Maximizing Facebook & Instagram posts with targeting
  • Getting in front of more fans with video
  • Generating more qualified leads for $1 per day
  • Driving traffic back to your website
  • How, when, and what to post
  • Why regular, engaging visual posts are critical

This is an ideal workshop for marketing managers, small business owners, social media managers, retailers and product or service businesses.

Cost is $10 per person.

To register and join us at the Tea and Spice Exchange for this marketing event, call, register in-store ahead of time or complete form below….

 

Why Dealers and Manufacturers Should Claim Their Instagram Handle-315

Why Dealers and Manufacturers Should Claim Their Instagram Handle

Why Dealers and Manufacturers Should Claim Their Instagram Handle-315
As of April 2017, Instagram users reached 700 million active users, according to Statista. That’s roughly 10% of the world population! If you’re not on Instagram, your business is missing out on the opportunity to reach a huge, active, online audience.

You might think that industrial manufacturers, wholesalers, and parts dealers won’t have any reason to be on Instagram. But you do. While not a direct sales channel, Instagram can bring awareness, build trust, and help you reach key decision makers.  As well, remember that photos and videos can gain a lot traction online, making them effective channels for marketing. They’re easy to consume and share too, so the chance of becoming viral is high.

Having said all this, it’s time to claim your Instagram handle, even if you don’t plan to use it for now.  Here are a few reasons why:

People look up a business on the internet.

You won’t leave a good impression if a potential client searches for your business online and doesn’t find it anywhere. It makes you look unavailable and outdated, especially when compared to competitors that can be easily Googled. Even if your business is going strong offline, people may think it’s not operational if it’s not online.

Even if you’re too busy to maintain an Instagram account at the moment, claim your handle ASAP. Instagram accounts have a section for a website link and profile information, so fill out those fields to let people know how to connect with you. If you sign up for a business account, you can also add an email address and map directions.

Your handle can be taken by someone else.

Anyone can make an account on Instagram, so it’s easy for your competitors to register an account with your handle, so you won’t be able to use it. Yes, it’s a dirty tactic, but some resort to such tricks to get ahead. But even with no ill intent, someone can take your handle if your business name isn’t unique enough.

You can come up with a different handle by adding a variation to your business name but it won’t have the same recall. It takes only a few easy steps to create a new account on Instagram so might as well do it before your handle becomes unavailable.

Instagram users include your target demographic.

You’ve probably ignored Instagram because you thought your business’s audience won’t be using it. Although the 18-29 age group still leads the app at 50%, the 30-49 age group comes next at 33% followed by the 50-64 age group at 18% according to Sprout Social. Combined the 30-64-year-old segment makes up nearly the other half of all Instagram users and your buyers are likely in that segment!

These numbers will increase as more non-digital natives embrace adopt mobile devices in the coming years. Soon, social media platforms will no longer be just a millennial thing. And, millennials are growing older and therefore, developing mature interests in line with your business.

A picture paints a thousand words, whether it’s in an art gallery or an Instagram grid. Given the compelling power of visual content and the wide reach of Instagram, it’s a good business decision to start building your presence on the world’s biggest photo-sharing mobile app.

How To Determine A Social Media Strategy For Your Franchise Business-315

How To Determine A Social Media Strategy For Your Franchise Business

How To Determine A Social Media Strategy For Your Franchise Business-315
Starting a franchise might seem like an excellent way to expand your business, but the process isn’t automatic.

Even the most successful franchises have to pay careful attention to their marketing efforts. If you want your franchise to become huge, you’ll have to do the same.

Digital marketing is one area that new franchises have to consider closely. Specifically, you’ll need to make sure that you have a working social media strategy.

Social media can be tricky for franchises because there is much potential for miscommunication. You might have exercised careful control over your Facebook or Twitter account when you were still a mom-and-pop shop, but it can be difficult to make your franchisees do the same.

Fortunately, choosing the right social media strategy can help. We’ve put together some tips that can help you determine how to structure your social media for low risk and maximum effectiveness.

Choose Your Level of Oversight

One of the first and most important social media decisions you’ll have to make for your franchise is how much control you want over franchisees’ accounts.

Will you simply monitor your franchisee’s accounts and provide them with guidelines on how to post, or will you control every account from a single, centralized hub?

Most franchises skew towards one of these poles, with approximately 51% choosing a high level of involvement in social media for their franchises.

However, some take a middle-of-the-road approach. It’s not uncommon for a business to let their franchisees post autonomously but provide most of the content from corporate HQ.

Conversely, some companies control all accounts themselves but ask individual franchisees to create content for them on a regular basis.

The important thing to remember is the more control over your franchisees means less risk. However, it also means fewer opportunities for them to connect authentically with local customers.

On the other hand, giving control to your franchisees can help them tailor their accounts for maximum resonance with customers in their local areas. However, it also raises the possibility that they may go off message, and can create liability issues.

How To Determine A Social Media Strategy For Your Franchise Business-1

Solve Social Media Issues When You Do Your Research

The easiest way to control your content without sacrificing authenticity is to take a data-driven approach.

Use analytics to learn more about your target audience, and conduct an audit of your current social media practices to see where there might be room for improvement.

Using services like Digital Hill can grow leads and increase engagement even in highly targeted audiences, which lets you connect with customers in each of your franchise areas.

Better yet, you can accomplish this while retaining control of the accounts for those areas, which allows you to avoid the risk of a franchisee going off-message.

Creating the ideal social media strategy for your franchise requires you to make some big decisions. You’ll have to choose the level of involvement you want your franchisees to have, and the tools that you’ll use to keep them effective.

Invest in the right solutions, and you’ll be able to make sure that everything posted under your brand name is clear, appropriate, and on-target.

Use Video to Increase Website Traffic-315

Use Video to Increase Website Traffic

Use Video to Increase Website Traffic-315You’re not alone if you’ve wondered about the power of online video. It’s working!  Now the challenge quickly becomes one of getting the most out of your video efforts. Experts in the digital marketing space have shared many video strategies. Here are some of the best ones we’ve come across.

Use website embeds for maximized Google power.

Are you aware of the fact that search engines look at the time on page as a primary metric for determining the search ranking of your web site? If you weren’t familiar with this important variable in the past, you’ll quickly get to know it.

Time on page is simply the amount of time a visitor spends on any given web page. The idea is to optimize so that this number increases. Do this is by providing useful content for your visitor to consume and make it visually pleasing and easy to navigate.

Video lends itself well to the purpose of slowing your visitors down and getting them to engage with your content. It raises the average time on site metrics above text-only pages or pages with only text and images.

YouTube support has a quick and easy reference for beginner webmasters who’ve never embedded videos before. You’ll find it to be an easy and straightforward process.

Make the video stand out.

It’s not enough to have a great video and embed it on your page. You also have to make sure your guests know there’s a video there in the first place. Often, an embedded video can be mistaken for a still image when a visitor is quickly scrolling down the page.

The popular business website The Sales Lion published a killer strategy detailing a genius way to get your videos to really stand out. Their clever hack netted a client a massive spike in video engagement rates; rising from 11% to 94% video playback rates after the design hack was put into use.

Dig into YouTube Analytics.

Google is known for giving away powerful tools for free. Here is another one, The YouTube Video Analytics tool. With this, you’ll be able to see a bevy of valuable data about your YouTube videos as well as data about people viewing your videos.

Some of the insights are:

  • Knowing which videos hold your audience’s attention the longest.
  • How long your videos are played on average and where people tend to exit or close out of your content.
  • Understanding which videos are more popular with men and which ones are popular with women.
  • You’ll know the average age of a viewer for each video you upload.

Leverage data.

Now that you’re able to slow down your web visitors, provide them with incredible value. As a result, you’re also ready to see an SEO bump. Google loves you for helping their search users find the information they need. Keep the attention of incoming search engine traffic and expect Google to keep sending people your way.

Want a consultation on using video for your site and social media efforts?  Contact us today!

How to Get More Conversions on your Website-315

How to Get More Conversions on your Website

How to Get More Conversions on your Website-315

Many online marketers believe that more leads result in more conversions, so they concentrate on generating leads and not on anything else. But this doesn’t mean you don’t need to drive conversions — not if you want to keep ahead of the game. After all, every step in the marketing funnel is just as significant as the others.  Each step has it’s place of importance in ultimately generating more sales.

What is CRO?

For leads, there’s search engine optimization (SEO) to get more targeted traffic to your website. For conversions, there’s conversion rate optimization (CRO). After attracting traffic through optimized content, your next priority is to get the most out of that traffic. This is where CRO kicks in.

CRO is the practice of improving your site’s performance, so visitors take the action you want them to do. When you don’t have a carefully planned CRO strategy, people will look around your site for a bit out of curiosity then leave without subscribing to your newsletter, providing their contact details for a free download, or doing anything that will keep you connected to them.

But with a CRO plan in place, your website will be designed to foster engagement from visitors and eventually, turn these leads into conversions.

How do you apply CRO?

Now that you know what CRO is, it’s time to get to the how part. CRO can be implemented in many ways, and here are a few practical examples:

Enhance high-performing post

  • If you’ve been creating content for some time, you’ll know that some posts fare better than others in terms of attracting traffic. It’s either they’re ranked higher on search engine result pages or shared more on social media — or even both.
  • Next, check their conversion rates. If these are too low for the traffic they get, it means some components aren’t working. Maybe your call to action (CTA) isn’t exciting enough to be engaging. For example, pick which looks better for a high street fashion brand: “Subscribe to our newsletter” or “Never miss a surprise sale again — sign up now!” Chances are, you’ll go for the latter.
  • But if your CTA isn’t the problem, the offer associated with a specific post can be the issue. Let’s go along with the high street fashion brand again in the next example. If a blog post is about finding the best swimsuits for different body types but the offer at the end is for a weak 5% off, don’t be surprised if you don’t get a lot of conversions for that page. But if you always align a relevant and meaningful offer with the content, you’ll get better conversion rates.

Promote high-converting posts

  • Some posts don’t get a lot of hits, but they still yield a good number of conversions in relation to the traffic they receive. In this case, the pages already work well enough for your purpose, so you should pay attention to promoting them instead.
  • You can share them on all your brand’s social media pages, produce guest posts with a link back to them, or offer influencers an exchange deal they can’t resist. There’s nothing like an authority figure or a celebrity for boosting hits of a post.
  • You can also go back to basics and check the pages if they’re optimized for search engines. If they happen to be old content dating a few years back, consider updating them to make them fresh and relevant once again.

With SEO at the start and CRO at the end, your whole marketing process will improve.

Need a strategy consult and setup of your funnel?  Contact us to discuss the options.

Add Features to Your Facebook Page with Apps-315

Add Features to Your Facebook Page with Apps

Add Features to Your Facebook Page with Apps-315Facebook apps extend the functionality of your page. By installing apps onto your Facebook page, you can run contests, collect lead data, and even provide customer support. Facebook apps lend an entirely new level of engagement with your followers. Here are 8 Facebook apps that will enhance your follower’s experience on your page.

TabSite

Tabsite is a multi-functional promotional and engagement app for Facebook. Hold photo contests and run lead-capturing sweepstakes, review mobile stats, create promotions, and capture leads in multiple ways with mobile-friendly promotional tabs.  Integrates with Mailchimp, Infusionsoft, GotoWebinar and more!

MailChimp

Are you an existing user? With MailChimp’s Facebook integration, your followers can subscribe to your newsletter without leaving Facebook.

Shopial

Shopial connects your followers to your online store. Creating a Facebook store with Shopial imports all your prices and listings from your website store to Facebook, allowing followers to see and buy products.

Polldaddy

Polls give you insight into your follower base as you gather their responses. Bring customized polls to Facebook with the Polldaddy app. Polldaddy provides 3 account tiers (free, pro, and corporate). All accounts can create unlimited polls, making this great for marketers.

YouTube Tab

Integrate your YouTube and Facebook pages with the YouTube Tab app. Install and setup your app and followers can see your YouTube content on your Facebook page.

Fan of the Week

Fan of the Week is an app that monitors follower activity on your page. Each week the most active follower on your page gets a special shout out to recognize them.

Boast

Testimonials help convince visitors to buy your product. Boast collects the praise from your page followers and displays them. Brands control which campaigns collect testimonials and where (and which) testimonials are displayed.

Zendesk

Zendesk lets your business connect your customer support team to your Facebook page. With a ticket system, questions, comments, and concerns made on Facebook can be addressed by the appropriate customer service agent. This app provides a management system for customer communications and interaction.

Facebook apps give your brand the power to do more. Add value to your page by adding Facebook apps.  We built TabSite, so we’re a little biased!  For a limited time get 30% off a monthly plan. User discount code: Facebookapps at checkout!