Category Archives: Web Design

2 Websites in One - www.obecoinc.com Multi-Site Website-315

2 Websites in One – www.obecoinc.com Multi-Site Website

2 Websites in One - www.obecoinc.com Multi-Site Website-315Providing quality and reliable service is the name of the game for OEM product provider, ObeCo Inc. ObeCo Inc has the products and solutions you need. Based out of Goshen, Indiana, ObeCo Inc. ships their products worldwide. With a new website from Digital Hill, they can serve their customers even better.

Mobile Responsiveness

Digital Hill sites are designed with both mobile devices and desktops in mind. As a large number of internet users browse with smartphones and tablets, having a mobile responsive site enhances the user experience.

Blogging for SEO

A resource center gives businesses the ability to keep their customers updated and their site fresh and relevant by blogging. ObeCo contains a News section they can post to at any time. Digital Hill’s CMS system makes it simple to update, and SEO optimize the blog.

Two Websites in One

2 Websites in One - www.obecoinc.com Multi-Site Website-1Arriving on www.obecoinc.com gives you access to 2 websites – Obie Organized and ObeCo. Having 2 domains gives ObeCo Inc. the chance to separate their customer base and direct them to the website that best serves their needs.

Organized Obie has a wide range of products for owners of trailers, boats, or homes that need storage and organizational solutions. Organized Obie’s sister site, ObeCo, is designed for business owners in search of high-quality OEM parts.

Multisite Website System

2 Websites in One - www.obecoinc.com Multi-Site Website-2Managing several websites at once can be difficult. This is especially true when you have to deal with different content management systems (CMS). With Digital Hill’s multi-site system, it is easy for a single manager to handle multiple sites at a time.

The multi-site system offers a business the ability to segment their sites based on purpose or topic rather than just lumping them all on a single site. This makes it simpler for both the manager and the customer to access the parts of the site they need.

With a single sign in, site managers can create, edit, and share content across every site in the system. Another benefit is that sites are created with a cohesive brand look and are simply managed from one central login location.

ObeCo Inc’s new website was made possible by Digital Hill, a web solutions provider that has served companies across the United States for decades. If you are interested in software solutions for your business, contact Digital Hill.  Interested in a multisite website system for your brands or companies?  Contact us today.

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Where to Put Marketing Videos on your Website-315

Where to Put Marketing Videos on your Website

Where to Put Marketing Videos on your Website-315

Photo by NeONBRAND on Unsplash

Video is the new “it” item in marketing, and you need to work it into your digital marketing strategy if you want to keep up. It’s not going to go away.  Video communicates more, faster, and with a fullness that text and images cannot.

You’ll want to publish your videos on Facebook and YouTube, but also include them on your website. Although a blog post is the most obvious location to post a video, there are many places to embed a marketing video to capture attention.

1. Embed Them On Your Home Page

Instead of stock photography, try using a video as a background cover on your website’s home page. It doesn’t need to be a huge production, and it doesn’t even need to include sound. But creating a video that shows what you do and simply embedding it into your home page’s background is a great way to draw users into your website and get them interested in your product or service.

2. Create a Video Library

Creating an educational video series can be a great way to attract new leads. Put a video library on your website to house each of these videos, and include all your videos. Password protect your video training and use it as a lead magnet to generate new subscribers for your email list in exchange for access to the page.

3. Replace Product/Service Images

Instead of using a gallery of images to show off your products, embed a video that shows a more in-depth look at what you do. Video converts better than images, so replacing your product images with a video can generate new customers and revenue.

4. Place on Your About Page

Create a video showing off your company culture, how you create your products, and explain a bit about your company’s mission. Talking about these things in a video on your about page can help potential customers get a feel for your business.

5. Place on Your Hiring Page

Planning on doing a lot of hiring soon? Create a recruitment video that interviews your employees about why they love working for your company, show off what it’s like to work for your business, and any perks or team building that your business does. This can be fun video content for your customers to see, but it’s targeted for potential hires.

6. Employee Pages

If your company has an internal sales team and makes a lot of outbound sales, create a video for each of your salespeople. When your clients work closely with your sales team, it will help them get an idea of who they’re working with, and why your business is better than the competition. Your sales team will seem personable when you offer a more personalized introduction between your salesperson and your customer.

There are so many different types of marketing videos and different ways to use them. Each is a different strategy for promoting your business and bringing in new customers. We recommend trying at least a few of these unique methods with your video marketing.

Al-Bar.com - Western Apparel and Equestrian Supplies eCommerce Website-315

Al-Bar.com – Western Apparel and Equestrian Supplies eCommerce Website

Al-Bar.com - Western Apparel and Equestrian Supplies eCommerce Website-315
For over 40 years, Al-Bar has brought the best of Western and English tack apparel to Northern Indiana. At Al-Bar, you can find a wide range of products for the horse and rider. With their newly designed website, Al-Bar.com, Al-Bar can now bring western apparel to the world on any device.

A design feature of the site includes the easy for customers to quickly and effortlessly find products or services. Whether it’s hunting boots, saddles, or horse treats, a rider can find most of what they need in the drop down navigation bar menu.

If they can’t find a product by glancing through the navigation, the site includes a search feature. Beyond the basics, the new Al-Bar website stands out with several features:

Mobile Responsiveness

Riders on-the-go now have the ability to browse Al-Bar.com with their mobile phone. Visitors to the site receive a seamless web experience.

Whether they are on a smartphone or tablet, visitors won’t be hampered by clunky, slow, or incompatible design while trying to browse on the small screen. Mobile-friendly sites are useful for the customer, and mobile responsiveness is preferred by Google.

Video

Imagery delivers a message faster than text. The homepage of Al-Bar.com, offers a dynamic video. In a few frames, the video gives the client a feel for the values Al-Bar represents – hard work, resilience, and self-reliance.

Coupons

As a marketing strategy, discounts, deals, and coupons attract consumers to your site. With announcements in the news section, the site can announce upcoming and current coupons to encourage people to buy products.

eCommerce

A big sector of shopping is online. Businesses have been increasingly looking into developing eCommerce solutions for their websites.  As a result of this new design, Al-Bar.com allows customers to shop online, selecting items as they move around the site.

Al-Bar.com - Western Apparel and Equestrian Supplies eCommerce Website-315(1)

When they’ve found the items they’re looking for, they can review their items in the shopping cart before buying. At the shopping cart, they can add or remove items, change quantities, and check out.

This eCommerce website gives the site admin the ability to update product descriptions, therefore, consumers get a sense of what they’re buying (and why they want to buy it) and add new products.

Al-Bar’s new site was created by Digital Hill, a web solutions provider that’s been in operation for nearly 20 years. If you’re interested in a new site, implementing eCommerce, or a host of other services, reach out to Digital Hill.

Positive1to1.com - Device Management for Schools-315

Positive1to1.com – Device Management for Schools

Positive1to1.com - Device Management for Schools-315Linked to higher test scores, 1:1 initiatives can be a great addition to school districts. With the hopes of bringing technology into the classroom, 1:1 technology has been thought of as a way to boost student participation and achievement. However, one thing that stands in the way of a successful initiative is inventory and device management.

Positive1to1’s device management technology helps takes some of the pressure off of deployment and day-to-day coordination and maintenance of school technology. The management software gives schools the ability to issue a device to every student while tracking each device’s repair status.

Positive1to1 offers support for schools and districts for the following areas:

  • Student orientation and training
  • Resource and lifecycle management
  • Student use policies
  • Repair management
  • Device buyout
  • Informing and communicating with parents

Supporting Students and The School Community

By offering support, Positive1to1 helps you keep the benefits of 1-to-1 technology. As well as maximize them for the students in your district. One-to-one deployment doesn’t end with a laptop or tablet in the hands of every student. Students receive training on the proper use of their devices. Positive1to1 also continues to support students through further education.

Instead of relying solely on third party repairs, students are trained in the proper use of their devices as well as repair, saving money on repair costs. For students that have become intrigued with technology and want to learn more, Positive1to1 offers further training in hardware and software services.

An All In One Management System

Many 1:1 programs fail when they don’t have a cohesive management system. Think of all the wasted resources that occur when there is no device tracking and accountability. With hundreds of devices, numerous users accessing records, and inaccurate manual record keeping, it becomes near impossible to maintain a 1-to-1 initiative.

Positive1to1 management software solution avoids these problems by allowing staff to manage devices with more ease. Instead of creating a patchwork of documents and spreadsheets for device tracking, automated software provides an accurate insight into inventory tracking. Issuing devices to students and getting each student trained is no longer an unmanageable hassle. When it comes time for devices to be replaced or repairs, it takes less time for a student to be issued a new one.

Positive1to1 helps schools gain educational opportunities for students. It empowering them to be self-sufficient, efficient, and maintain strong 1:1 initiatives. Learn more about Positive1to1.com  and the benefits of a 1:1 software system by contacting us today!

Advanced Map Feature Website_ Hydro-Action.com-315

Advanced Map Feature Website: Hydro-Action.com

Advanced Map Feature Website_ Hydro-Action.com-315Hydro-Action, currently based in Indiana, has been manufacturing water treatment units since 1988. Now with a new website, the company can showcase their service to a wider audience.

Hydro-Action.com is designed to highlight the company. In addition, the site offers functionality for customers, potential dealers, and Hydro-Action. With a natural flow, Hydro-Action.com is quick to scan. Navigating the site is easy with its organized layout.

Each section of the site is focused on quickly giving visitors the information they search for. If additional information about Hydro-Action is needed, their contact information is conveniently displayed in the footer and above the navigation bar.

Among the site’s most distinct features are:

Approval Map

Most noteworthy is the Approval Map which is a “must see” feature!  This map of the U.S. and Canada serves as an overview of the locations in which Hydro-Action has been approved. Hovering over each state provides information on approval status. Status ratings include Not Approved, Approved or the circumstances under which Hydro-Action can operate in a particular state. Hydro-Action can update the map as approval is granted in a state.

Hoverable Drop Down Menu

Another custom feature we designed for Hydro-Action’s site is a hoverable drop down menu bar. This navigation bar functions by letting visitors hover their cursor over the menu to choose an option. For example, the Hydro-Action link on the navigation bar expands to link to information for engineers, homeowners, regulators, and installers.

Login for Distributors

Distributors and dealers of Hydro-Action products have a separate private login. The distributor login link is found just above the navigation bar.

Additionally, the Distributor Locator link functions for the purpose of finding the Hydro-Action dealer nearest you. This page has Google Maps embedded onto it for a quick zip code search.

News

A resource center is a great tool for keeping the site fresh. In addition, this keeps customers and distributors updated. The News page of Hydro-Action’s site serves as the blog and is easily accessible from the navigation bar. Therefore the company can update and edit content on the blog as needed to keep visitors informed.

Mobile Responsive Design

Smartphone users do the majority of the internet searches. It’s more likely the average site will be visited by mobile users. The new site is mobile responsive and will display well on desktop and smartphone screens.

Hydro-Action’s new website was designed by Digital Hill. Need a website? Contact Digital Hill for your web design needs.

Keep Your Site Secure by Updating WordPress-315

Keep Your Site Secure by Updating WordPress

Keep Your Site Secure by Updating WordPress-315
If you’re relatively new to WordPress, chances are a notification of a new version that you should upgrade to has you break out in a cold sweat. Even if you’re a WordPress expert, you might wonder if your plugins and theme will work on the new version, and if or when you should upgrade.

The truth is, it’s a good idea to  use the latest version of WordPress and here’s why:

Stay Ahead of Hackers

WordPress is the world’s most popular website platform. So it stands to reason it’s a major target for hackers. If they can hack into one WordPress site, they can potentially access thousands.  Hacking a version of WordPress or a plugin is increasingly vulnerable the older the versions of WordPress and plugins you are using. If your security isn’t strong and up-to-date, you could lose your whole site.

WordPress is open source, which means the WordPress community at large contributes to the code. There are many people who know WP’s strengths and weaknesses. While the majority of the WordPress community is helpful and generous, there will always be a few that look to take advantage of any bugs and holes.

Wait too long to update your site, and you run the risk of having a loophole that could be exposed and thus the potential of losing control of your site. If you don’t keep your WP, theme, and plugins updated, and you process payments or store customer data you may be exposing your customer’s information to hackers.

What To Do Before You Update

You should backup your website before making any drastic changes. Just in case things don’t go according to plan. Tools like Updraftplus make this a fairly straightforward process.

In fact, it’s always a good idea to backup your site on a weekly or at least monthly basis. Because you never know what will happen.

Keep your plugins, theme, and framework up to date also. While minor WP updates may not affect the functionality of your plugins, a major update to WordPress may interfere with the functionality of your plugin.

How to Update WordPress

Updating WordPress is fairly easy. Chances are, you’ll receive an email notifying you of the update. Don’t worry about cost; the updates are free.

When you login, there will be a link on the home screen. After you’ve backed up your site, click the link and follow the prompts. Once the update is done, you’ll still need to update plugins. Then your site should be safe from malicious attacks until the next update rolls around.

Most updates go smoothly, with no downtime. But it’s always a good idea to schedule your updates for times when your site is not busy, just in case there’s a problem.

Need help and want this taken care of for you?  Let us help!  Digital Hill offers a security service where we can take care of updating your site and ensuring it has the latest versions and plugins needed.  Contact us today!

 

 

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E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-315

E-Commerce Website for an Online Chocolate Store: The Nut Shoppe Chocolates

E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-315
The Nut Shoppe has satisfied sweet tooths in Goshen, Indiana for over 25 years. Their new website, www.thenutshoppechocolates.com, connects the Nut Shoppe with even more customers.

The site is as much as a delight as their confectioneries. A gallery with mouth-watering treats sits on the front page. With the search, navigation bars and item bag, customers can navigate the site quickly. Nuts, chocolates, and other products are organized so that customers can easily find what they’re looking for.

Along with an attractive design, the site has 2 features that are perfect for both the Nut Shoppe and the customer.

E-Commerce

E-commerce stores help extend a business beyond its physical location. Therefore, customers can purchase gifts, mints, chocolates, and ingredients online in the E-Commerce store. Carefully arranged by category, products are presented with a picture, description, price, and size options.

As they shop, their orders can be accessed through the item bag (represented by a stylized shopping bag). If they want more raspberry creams, they can change the quantity right in the shopping cart. When they are ready to buy, they can simply hit the “Checkout” button, fill out the form, and have their treats shipped.

The business has full control over their store. They can add new products. Product descriptions and prices can be updated as needed.

CMS

A content management system is a back-end tool that makes managing a site much easier. Pictures, SEO, navigation links, pages, and the footer can be changed to whatever the Nut Shoppe desires.

E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-1

Digital Hill’s CMS is perfect for the nontechnical user who wants to skip coding and get straight to business. With a CMS, multiple users can login in from anywhere and update the site. Site maintenance becomes streamlined as content management becomes collaborative and simple.

Want to quickly edit a product page? The CMS allows someone to modify a particular portion of the page without changing the others. This allows admins to keep the site’s appearance and themes consistent. The Nut Shoppe isn’t reliant on an outside vendor for site management.

E-Commerce Website for an Online Chocolate Store_ The Nut Shoppe Chocolates-2

Designed by Digital Hill, thenutshoppechocolates.com, is an attractive E-commerce website that is simple to navigate, quick to edit. It’s ideal for The Nut Shoppe to showcase their products worldwide.

The Nut Shoppe is just one of the companies that Digital Hill has built a site for. Check us out at Digital Hill’s site for more information on our web design, CMS, and other solutions.

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What are Image Alt Tags and Why You Need to Use Them-315

What are Image Alt Tags and Why You Need to Use Them

What are Image Alt Tags and Why You Need to Use Them-315Chances are, when someone lands on your website, they’ll never see your alt image tags at all. However, that doesn’t mean they’re not important.

What Are Alt Tags?

Alt tags describe an image, in a piece of HTML code, much like a header tag or any other piece of HTML code on your site.

Like all the other code on your site, if everything is going well, and under normal circumstances, no one will ever know they exist.

Alt tags will typically look something like this when viewed in HTML:

<img src=”image.jpg” alt=”image alt description” title=”image tooltip”>

But don’t worry if you don’t know HTML. If you’re using a CMS like WordPress or Digital Hill’s, you can add these attributes in your articles, in the publishing and advanced options, so you won’t need a crash course in programming to create them!

Why Use Alt Tags?

If alt tags are never going to be seen, then what is the point of having them at all? There are several reasons why you must have alt tags on all your images:

  • If a user is using a browser or computer that for some reason cannot render the image in question, they will see the tag instead of a completely blank space. At least it gives them an idea of what’s meant to be there.
  • Alt tags also help search engines when they crawl your site. The search engine sees images as a big black hole. But they can see tags. Use keywords in your image alt tags and get a bit more keyword influence for your post.
  • Alt tags also help search engines categorize images in their image search, which can help you to show up in more results.

Alt Tag Best Practices

To get the most bang for your buck (so to speak) when creating alt tags, there are a few rules you can follow:

  • Keep the tag short and relevant.
  • Describe the image as clearly as possible.
  • Make sure that you include a keyword. Remember that search engines do scan image alt tags, and they will count towards your overall site ranking.

Most importantly, remember if you can’t figure out what the alt tag should say, then you should question your use of the image at all. Images on websites should always serve a purpose, and if yours don’t, they shouldn’t be there.

Professional Landscape Website for AquaScapes of Michiana-315

Professional Landscape Website for AquaScapes of Michiana

Professional Landscape Website for AquaScapes of Michiana-315Based out of Indiana, Aquascapes of Michiana is an outdoor waterscape and landscape installation company that prides itself on creating beautiful ecosystem ponds and fountain scapes. Aquascapes’s new website reflects the company’s value that customer satisfaction is first and foremost.

Let’s cover some of the site’s prominent features.

Customer-friendly Landscape Website Design

First and foremost, the site has a clean interface. The navigation bar and footer provide contact information, convenient links to other pages, and links to the company’s social media.

Therefore, visitors can navigate to Projects, Videos, and Services, from any page on the site. The main pages are always just a click away.

Check out the Website Gallery

Next, on the homepage, customers are greeted with a gallery of dynamic water features and the company’s latest projects. The gallery shows how attractive a pond or a waterfall built in your own yard can be.

As a result, placing the gallery right on the front page of the website gives potential landscape customers a glimpse of the work done by the company. Hence, an insight into the company’s capabilities and new possibilities for their own water feature projects.

Simple Content Management with the DH CMS

A great site isn’t just nice to look at; it’s nice to work with. The CMS system behind the site allows admins to control the site. With this CMS, you can add, delete, or edit pages, the navigation bar, content, and images through a portal from anywhere you are as long as you have an Internet connection.

If Aquascapes wished to update their gallery to include more projects, they could easily log in to the portal and edit the gallery photos. Having a CMS system allows Aquascapes to improve user experience and respond to changes quickly to keep the most current information on the site at all times, all within their power and no website updating costs.

Boost Conversions With the Blog Resource Center

Getting traffic and new customers often begin with a regularly updated, informative blog. A resource center is a great tool to add new information to your website.

Think about a site that lacks a blog. It would be difficult to update existing customers and even harder to pull in new prospects. Nevermind the reduced ability to capitalize on SEO. The resource center keeps visitors up to date and engaged and keeps the site from feeling outdated (which helps retain prospects).

Overall, this professional landscape website has a great flow to it. It’s easy for a prospective customer to use and even easier for the company to update.

Aquascapes of Michiana’s site was designed by Digital Hill.  Our web design company serves companies in Indiana and all over the US. Learn more at digitalhill.com.

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New Website Checklist_ Make Sure Your SEO is Done Before You Launch - 315

New Website Checklist: Make Sure Your SEO is Done Before You Launch

New Website Checklist_ Make Sure Your SEO is Done Before You Launch - 315
You want to make sure your new website looks good and works well. That means no dead links, no blank pages, and no overlooked bugs. But beyond the form and function, there’s another element you need to look at, and that’s SEO.

And in light of Google’s move to prioritize mobile websites, it’s all the more reason for you to assess your website’s SEO-readiness against this checklist:

  • Domain and host

    Does your host web host have a record of major downtimes? A web hosting server with a negative history will hurt your website’s future reputation.

    An unreliable host will affect your website’s availability. It’s advisable to use a unique and never-used by someone else domain name, along with a dependable web host known for excellent uptime.

  • Keyword list

    Good copy will make your site rank well on search engines, but it’ll perform much better if you incorporate the right keywords relevant to your industry or niche.

    For a new website, it’s wise to go after long-tail keywords because they’re less competitive. In addition, these keywords will help you target specific audiences who are looking for exactly what you’re offering.  A great source to look at keywords is www.buzzsumo.com.

  • Design Theme

    Themes are not just about aesthetics. Some design themes are SEO-friendly, some aren’t. To ensure your design is SEO-friendly, it should have clean code on the developer’s side and a modern flow on the user’s side. It should also be responsive for mobile and tablet devices, and quick to load; otherwise, your bounce rate will go up.

    Most importantly overall, it should work well on mobile devices. Many people prefer to use their tablets and smartphones as their primary computing tool. Make the browsing experience on smaller screens pleasant and easy.  Google cares, so you need to as well!

  • SEO Tools and Plugins

    SEO plugins are simple to add and use, so take advantage of their power in your site. Different SEO tools have different functions, such as LinkPatrol to track and clean up links, and Keyword Tool to find out what keywords your target audience is using to find you. If your site is WordPress add Yoast SEO because it handles both technical and content optimization.

  • Content

    Content is still king, but only if it’s presented right. Gone are the days when you can post short, fluffy content and expect your website to rank. Now, long-form content is a better option because it leads to higher conversions and better page rank. Of course, you don’t have to fill every page with detailed content. Just focus on pages you want to rank and don’t exhaust all your efforts. Some pages aren’t designed to rank anyway, like landing pages.

  • Photos

    You can help your photos appear in the image search results by filling in the metadata fields with relevant alt text. If you already have a focus keyword, add that as well as long as it ties in with the photos. Then set a suitable featured image for every page so that if someone shares it on social media, the thumbnail on the preview will look engaging enough to warrant a click.

These are just some of the things on your SEO checklist, but they’re enough to get you started on the right path. And remember, SEO is an ongoing process. You have to continue working on it long after your website has launched.

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