Video is the new “it” item in marketing, and you need to work it into your digital marketing strategy if you want to keep up. It’s not going to go away. Video communicates more, faster, and with a fullness that text and images cannot.
You’ll want to publish your videos on Facebook and YouTube, but also include them on your website. Although a blog post is the most obvious location to post a video, there are many places to embed a marketing video to capture attention.
1. Embed Them On Your Home Page
Instead of stock photography, try using a video as a background cover on your website’s home page. It doesn’t need to be a huge production, and it doesn’t even need to include sound. But creating a video that shows what you do and simply embedding it into your home page’s background is a great way to draw users into your website and get them interested in your product or service.
2. Create a Video Library
Creating an educational video series can be a great way to attract new leads. Put a video library on your website to house each of these videos, and include all your videos. Password protect your video training and use it as a lead magnet to generate new subscribers for your email list in exchange for access to the page.
3. Replace Product/Service Images
Instead of using a gallery of images to show off your products, embed a video that shows a more in-depth look at what you do. Video converts better than images, so replacing your product images with a video can generate new customers and revenue.
4. Place on Your About Page
Create a video showing off your company culture, how you create your products, and explain a bit about your company’s mission. Talking about these things in a video on your about page can help potential customers get a feel for your business.
5. Place on Your Hiring Page
Planning on doing a lot of hiring soon? Create a recruitment video that interviews your employees about why they love working for your company, show off what it’s like to work for your business, and any perks or team building that your business does. This can be fun video content for your customers to see, but it’s targeted for potential hires.
6. Employee Pages
If your company has an internal sales team and makes a lot of outbound sales, create a video for each of your salespeople. When your clients work closely with your sales team, it will help them get an idea of who they’re working with, and why your business is better than the competition. Your sales team will seem personable when you offer a more personalized introduction between your salesperson and your customer.
There are so many different types of marketing videos and different ways to use them. Each is a different strategy for promoting your business and bringing in new customers. We recommend trying at least a few of these unique methods with your video marketing.