digital marketing Archives

When it comes to social media platforms, there have been big winners, big losers, and those that just sort of lurk in the background. With 1 billion+ active users, Facebook is clearly at the head of the pack, while MySpace has virtually vanished, and is definitely in the rear. LinkedIn has, in recent years at […]

Increasingly, internet browsing happens on the small screen. Mobile devices are now considered the most popular vehicle for browsing the internet, surpassing desktop web browsing use. This means that it is likely that the first contact prospective buyers have with your site will be facilitated by a mobile device. This growing tide of mobile users […]

You have a challenging task in front of you, taking your sales team from good to great. Lead generation resources are plentiful and make it easier to accomplish this goal, but you still have a long road to get from point A to point B. Want to short circuit this process and get the results […]

No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members. As a nonprofit, you […]

Brick and mortar real estate is all about location. If your business is in a dark alley and surrounded by industrial warehouses, chances are you won’t get a lot of foot traffic. You want to be on a main thoroughfare or part of a busy shopping district so your customers can easily and conveniently get […]

One of the inherent features of social media usage is that it allows people to express themselves freely. Provided their posts are within moral and social guidelines established by the particular website. In December of 2016, this principle was put to the test in Elkhart, Indiana, when a lawsuit was settled in favor of a […]

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points. When traditional marketing ruled the day, this wasn’t the case. But with the appearance of […]

January 3, 2017, Goshen, IN — Well-known speaker, social media marketer, and Facebook marketing pro, Mike Gingerich launches his latest book, Game Plan for Social Media Lead Generation. This guide is specially written for businesses looking to succeed on social media networks. Many entrepreneurs are mistaken about how to make social media work for them. They […]

Content Marketing works. It drives traffic to your site and social media pages, creates a reputation for you and your company, engages potential clients, up-sells existing clients, and hence converts leads into sales. According to BitQuirky, 72% of digital marketers feel that well written, branded content is more effective than print advertising. They also agree […]

For McDonald’s, it’s the golden arches. For Nike, it’s the giant swoosh. For Starbucks, it’s the two-tailed mermaid. They’re different brands, but they all have iconic logos that are instantly recognizable by the majority of the population. Such strong brand recall with just one image is a testament to the value of having a well-designed […]