digital marketing Archives

Using Social Media Calendars to Engage Your Target Audience-315

Using Social Media Calendars to Engage Your Target Audience

Most of us use social media, whether it’s to stay in touch with family and friends or build a business. You may have had to deal with an overzealous Facebook friend (for example), who either rants endlessly or shares more posts than you could ever read. What they don’t realize is that despite all good […]
What You Need to Know About the Changes in Business Live Streaming - 315

What You Need to Know About the Changes in Business Live Streaming [BLAB]

As marketers have rushed to embrace the nuances of social media marketing, along comes another opportunity. Live-streaming is recognized as the newest chance to grab a viewer’s attention and hold it. In the past, live video broadcasting was only available to multimillion dollar television networks. Now you only need a smartphone and an app. Today […]
Measuring Social Media ROI_ A Getting Started Guide - 315

Measuring Social Media ROI: A Getting Started Guide

Social media offers an essential and inexpensive opportunity for small businesses to market products and services. A campaign can be targeted, personalized and can reach customers in ways that traditional channels cannot. Social media allows quick feedback while frequently engaging the most powerful marketing tool of all: word-of-mouth. Social media marketing is free but not […]
SEO Basics

SEO Basics [infographic]

Are you overwhelmed by SEO? To correctly optimize a page for SEO takes time and persistence but it can be learned. Keywords Keywords make SEO work. They’re what people use when searching online and what search engines look for when scanning websites. The keyword should always be included in the title, URL, and headings. The […]
Manufacturing_Wholesale Website_ HoneyVilleMetal.com - 600

Manufacturing/Wholesale Website: HoneyVilleMetal.com

Honeyville Metal is a Topeka, Indiana-based business, that specializes in dust collection and grain handling equipment across the U.S and also internationally. They’ve been around for over 65 years building long-lasting customer relationships. While their reputation was enough to keep their customer base steady over those decades, their online presence wasn’t quite as successful and […]
5 Reasons Why Remarketing Ads Will Build Your Business -315

5 Reasons Why Remarketing Ads Will Build Your Business

While drawing users to your website is an important step in lead conversion, potential consumers often site visitors can become distracted for many reasons. They simply tend to get distracted by mundane events such as phone calls, Facebook notifications, restroom breaks, or emails. This can cause them to leave your website without contacting you or […]
New Manufacturer Website_ NPWTools.com - 315

New Manufacturer Website: NPWTools.com

The tech revolution has changed the way you operate and manage your business. Digital marketing has reduced marketing and operation costs and increased returns on investment when used efficiently. To succeed, your website and digital marketing must follow a specific set of best practices which have worked over and over again for high ranking websites. […]
How to Grow Your Audience with Podcasting 315

How to Grow Your Audience with Podcasting

In our recent #MagnetMarketers live Blab session, Jessika Phillips and I discussed getting started with a podcast and how to use a podcast to connect with a broader audience. We talked about the questions I most frequently get asked to help a business understand how podcasting may be a great option for getting the word […]
A New Website Launched_ PureColor-Salon.com 315

PureColor-Salon.com: New Beauty Salon Website Launch

Pure Color Salon has everything clients need to get the latest hairstyle. Located in Goshen, Indiana, Pure Color is an ultra-modern, full-service salon and they needed a website that showcased this. Sharida is Pure Color Salon’s owner and premier stylist, boasting years of experience and extensive training. Her commitment and dedication to her clients and […]
Everything You Know About Marketing Has Changed Part 2

Everything You Know About Marketing Has Changed Part 2

Marketing used to be simple. You’d craft advertisements for print, billboards or television hoping that customers would respond. You could be a bullhorn and just shout out your information. Now, however, with the dawning of social media and the web, many consumers expect a two-way conversation; consumers are asking questions and expect a response from […]