digital marketing Archives

We provide solutions to help businesses succeed online. Our newest website project is for GulfstreamCoach.com, a family-run business in Indiana. This design features a professional digital presence communicating company core values, mission and products. Need a website for your business? We can help.

Many online marketers believe that more leads result in more conversions, so they concentrate on generating leads and not on anything else. But this doesn’t mean you don’t need to drive conversions — not if you want to keep ahead of the game. After all, every step in the marketing funnel is just as significant […]

Keyword research for SEO is where you research the terms people type into search engines when looking for resources similar to your site. Once you know what these keywords are, you can incorporate them into your website content. Do this consistently, and your site will rank for the keywords and keyword phrases on search engine […]

Facebook may be the biggest social network, but that doesn’t mean all posts hit it big. Some reach millions of people but most only get a handful of likes and shares before they’re forgotten. Posts don’t need to go viral to be a success. They’re doing their job as long as they reach your target […]

The Nut Shoppe has satisfied sweet tooths in Goshen, Indiana for over 25 years. Their new website, www.thenutshoppechocolates.com, connects the Nut Shoppe with even more customers. The site is as much as a delight as their confectioneries. A gallery with mouth-watering treats sits on the front page. With the search, navigation bars and item bag, […]

Chances are, when someone lands on your website, they’ll never see your alt image tags at all. However, that doesn’t mean they’re not important. What Are Alt Tags? Alt tags describe an image, in a piece of HTML code, much like a header tag or any other piece of HTML code on your site. Like […]

Digital marketing truly has revolutionized the way we reach people. Even though it’s better, faster and more affordable to advertise in the internet age, some of the old rules still apply. One of those rules is that you need to know who your target customer is and choose the right marketing channels to reach them. […]

Marketing and Facebook have become bosom buddies. Facebook sits at the top of social media platforms and key marketing opportunities. By using Facebook, you can ramp up conversions, traffic, sales, and social media following all while growing your brand’s influence. To capitalize on this giant’s marketing power, you need to use effective strategies. Proven Strategies […]

Instagram recently introduced its enhanced carousel post feature that lets you upload up to 10 videos or photos — or a mix of those — in one swipeable post. If you aren’t excited about this development, you should be. There are so many things you can do with it for your business! Tutorials The carousel […]

In the modern world, virtually all businesses need an online web presence. When searching for information regarding a company or product, the first place many people will look is via a Google Search. Websites, however, can seem like a big hurdle, especially for a small business. Designed by Digital Hill, Appliance Tech Inc.’s new one-page […]