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We’ve all experienced the traditional website chatbot. It’s essentially a digital version of those “Choose Your Own Adventure” books. It operates on a rigid, logic-based tree: If the user clicks Button A, then show Message B. The Limitations: For a company selling high dollar products, a rigid chatbot feels cheap. It lacks the nuance and […]

In the early days of the internet, a website was a digital brochure. A few years later, it became a storefront. Today, in 2026, the standard has shifted again. In a high-ticket landscape where customers demand instant expertise and 24/7 availability, a static website is no longer enough. To stay competitive, your digital presence must […]

To a software engineer, a CPQ system (Configure, Price, Quote) is a data-processing engine. To an operations manager, it’s an efficiency play. But for a Marketing VP, a CPQ system—specifically a visual one like Build and Price Pro —is something far more powerful: it is a high-performance lead generation machine and a guardian of your […]

Marketing meetings rarely fail because of bad ideas. They fail because nothing happens afterward. Notes get buried, decisions lose context, and next steps drift between Slack threads and task boards. Over time, this gap drains momentum. Actionable meetings aren’t about adding more structure or constantly refining the agenda. They’re about creating a system where conversations […]

In the complex world of manufacturing, sales, and distribution, the phrase “Best CPQ System” is more than just a search query—it’s a quest for a competitive edge. CPQ, which stands for Configure, Price, Quote, represents the technological backbone for businesses dealing with customizable, often complex, products. Yet, in a sea of CPQ solutions, many fall […]

In an era where every click counts and every hour saved translates into tangible value, manufacturers face an evolving challenge: how to effectively sell complex, customizable products in a highly competitive digital landscape. Enter product configurators known as Build and Price Pro. The traditional sales cycle—involving lengthy consultations, manual quoting, and abstract product descriptions—is no […]

Your business does not exist in a bubble. Even if you have a loyal customer base and efficient operations, external forces, such as shifts in the economy, can still change the environment where you operate. While you can’t control these forces, you can prepare for them and even use them to your advantage. By understanding […]

In the modern manufacturing landscape, data is often called “the new oil.” But for many manufacturers, that oil isn’t powering an engine—it’s leaking all over the floor. Despite having sophisticated internal systems, the connection between a manufacturer and its dealer network remains surprisingly manual. Phone calls, PDFs, and “did you get my email?” remain the […]

Running cloud infrastructure effectively requires specialized skills that many organizations struggle to develop internally. The complexity of modern technology environments continues to grow while qualified professionals remain scarce and expensive. Smart business leaders recognize that managing technology infrastructure is rarely a core competency worth developing in-house. Resources devoted to keeping servers running could instead drive […]

I have watched dozens of large-scale implementations stumble, and the cause is rarely bad code. The real problems sit with people, process, and governance gaps. Only about 30 percent of transformations hit their goals, yet a small set of critical success factors can push that closer to 80 percent, according to BCG research. You can […]