Analytics Archives

With a very competitive financial environment, advisors are progressively relying on data to make their decision and provide better results to their clients. An information-informed advisory practice enables financial practitioners to rely solely on their intuition and experience, and rather employ information to inform investment policies, dealings with clients and business development. This is based […]

For decades, supply chains have been treated as systems of reaction—companies would adjust inventory levels, reroute shipments, or renegotiate contracts after problems already surfaced. This reactive posture is costly in an era defined by rapid market shifts, global disruptions, and rising customer expectations. Predictive analytics offers a fundamentally different approach: it transforms raw data into […]

The retail landscape is witnessing a transformative shift as artificial intelligence marketing campaigns demonstrate remarkable success in early trials across multiple sectors. Industry analysts are reporting encouraging results from pilot programs that suggest AI-driven marketing strategies could revolutionize how retailers connect with consumers and drive sales growth. Recent data from leading retail analytics firms indicates […]

Tracking valuable assets has become a critical aspect of any business in today’s digital environment. Proper asset management can help save time and costs and streamline operations. To successfully reach these targets, real-time asset tracking systems have been developed. They give real-time updates, which increases the quality of decision-making and resource allocation. In this article, […]

Managing your cloud cost is about making smarter choices that support how your business runs and grows. Every department relies on digital services now, and without control, cloud costs can quietly spiral out of control.  That’s where optimisation steps in as part of a smarter strategy. If you’re serious about strengthening your digital operations without […]

At its core, data modelling is the process of creating a visual representation of an organisation’s data, outlining the different data elements and how they relate to each other. This “blueprint” for data helps businesses to understand complex information and connect it to real-world objectives. By defining and organising data in a structured way, companies […]

The Growing Importance of Digital Civility As online communities grow rapidly, they are reshaping how people communicate. Digital platforms provide spaces for discussion, connection, and sharing but also face challenges threatening user trust. Toxic behaviors, harassment, and hate speech are increasingly common, creating a tense environment where open dialogue and safety often clash. Finding the […]

Business improvement is one of the main goals of an entrepreneur at all times. It ensures your brand is on top of the competition and adapts to the changing consumer trends while minding risk management. However, it can be difficult to continuously improve when you’ve got the wrong team beside you or are uninspired by […]

Social media marketing is integral to any brand’s digital marketing efforts. Strategically crafted campaigns can leverage the power of popular social platforms to engage with customers, boost brand recognition, and drive web traffic.  To estimate the market size of social media marketing, consider this data. According to a recent report, a total of $228 billion […]

Staying agile and efficient is critical in the fast-paced world of software development. One technique that has gained substantial interest is Behavior-Driven Development (BDD), typically considered as Test-Driven Development (TDD) development. BDD emphasizes collaboration and communication among developers, testers, non-technical stakeholders, and testing. This article will look at BDD frameworks, their importance, and strategies for […]