google analytics Archives

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5 Reasons to Use Monster Analytics to Track Website Analytics

Is your website working for you? 5 reasons to use Monster Analytics, a Google Analytics plugin for WordPress, to capture/report your website data.
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Diagnosing Why a Site’s Set of Pages May Ranking Poorly

If your site is ranking poorly, the first step is to diagnose the problem to see what can be done to remedy the situation. Here is a three-step guide to help you conduct a thorough diagnosis and tips to start fixing the problems.
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Learn Google Analytics Key Terms and What They Track

Want to learn Google Analytics? This primer is an excellent crash course and is a quick way to learn the basics of this important website tool. Learn the most important terms to understand how to get traffic to your website and get more sales.

Digging Into Google Analytics Workshop @ The Goshen Chamber

Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop… “DIGGING INTO GOOGLE ANALYTICS WORKSHOP” Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business! At the Google […]

Improve Your Website Traffic Using Google Analytics

Do you understand your website traffic? Have a website? Do you know how much traffic it gets? If you said YES, … Awesome! But have you mastered it? More on that point coming soon in Master Your Google Analytics. If you said NO, then why not? Your website is the face of your business in today’s digitally advanced world. If […]
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How to Track Conversions with Google Analytics

If you’re selling a product or service online, or using your website for lead generation, then you’ll want to track conversions. What are conversions? Simply put, it’s when a visitor (new or returning) comes to your website and is “converted” to a lead prospect or a customer. For example, someone signing up for your email […]

Digging Into Google Analytics Workshop

Join Mike Gingerich and Joe Mehl at the St. Joseph County Chamber of Commerce Workshop… “DIGGING INTO GOOGLE ANALYTICS WORKSHOP”   Together we’ll cover the ins and outs of Google Analytics and how they can be used by businesses to help understand your businesses website traffic and how understanding the traffic can help grow your […]
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Metrics to Measure the Success of Your Email Marketing

Email is critical yet today in business marketing online.  The key is getting recipients to open your emails, and then to act on something in your email. Your emails can and need to bring leads to your business and return the investment you’ve put into them. But how do you know if your newsletters are, […]
4 Tips for a Better Digital Marketing Strategy

4 Tips for a Better Digital Marketing Strategy

In the big picture, creating a good, strong digital marketing strategy is just the same as any other marketing endeavor: learn the rules, work hard, and spread the word. Of course, there are plenty of specific tools and tips that can be used on the digital front, from keyword research to Google Analytics. It can […]
Metrics to Review to Measure the Success of your Website Marketing

Metrics to Measure the Success of Your Website Marketing

The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense to […]