online marketing Archives

Being a business owner is difficult enough without having to compete against other companies for a potential customer’s attention. While competition drives growth, it can also cause hardship. Identifying and filling unique gaps in what your industry offers customers can build your sales and bottom line. To do this, there’s a lot to think about […]

Email is critical yet today in business marketing online.  The key is getting recipients to open your emails, and then to act on something in your email. Your emails can and need to bring leads to your business and return the investment you’ve put into them. But how do you know if your newsletters are, […]

In case you didn’t know the origin of the term Black Friday, it has nothing to do with how unpleasant you feel about humanity after waiting in line at dawn with thousands of others for a chance at a cheap TV. Black Friday is when retailers kick off their Christmas sales, with the hopes that […]

As videos continue to skyrocket in popularity, video offers an excellent way to communicate your brand’s story in a meaningful way. Videos offer an accessible way to create an emotional connection with your target audience. YouTube and Facebook video are two of the most popular video sharing platforms. Which platform is right for your brand? This […]

Here’s an amazing infographic on How to write the perfect blog post from our friends over at SocialMarketingWriting.com. With more companies writing and publishing blog posts on every topic imaginable it can be hard to get readers to notice a specific post. To get the attention of readers one has to optimize the content of […]

In Google Ads vs Facebook Ads, both provide great tools for businesses looking to increase their visibility and reach a wider audience. So if you want to get the most out of your marketing budget, which should you invest in? The answer depends on your goals, the type of business, who your target audience is and a few […]

In content marketing, images are essential for engagement. But do you know how to optimize images for your website and social media? An image that represents the emotions and feelings of the post will draw a viewer into reading a post. Most times a reader will scan a post or articles images, headings, and bullet […]

Construction professionals have a unique and targeted marketing opportunity with Houzz. Site users can find new ideas for their homes and remodeling projects. We dive into this online marketing site and the ways a designers and contractors can showcase their projects, get leads and share information. What is Houzz? Houzz is an online community dedicated […]

You’re capturing leads, and your email list has grown considerably you’ve got some great nurture campaigns going out to people that sign up for your list. But if your email isn’t opened, it doesn’t matter what content and links it has in it. Too often, I see people making correctable mistakes that reduce their email’s […]

  We all spend our precious time creating great content that educates and entertains our readers. But your content may not be getting read! The first thing people see and read is your headline or title. But is your title drawing people into your article? What are the secrets to crafting a title that gets your […]