online marketing Archives

At the beginning of the year, I was asked to contribute to a couple of articles on marketing trends for 2015. I always like how these articles come out. It’s very interesting to read the 9 to 27 social media experts opinions and how close or different they are from my own.  It’s also a […]

It takes money to advertise a business. To know if your money spent on marketing is bringing the result you need, you’ll need to implement some tracking systems. In the past, measuring marketing results has been off and on. Especially when you’re relying on employees to track your offline sales. How can a business reliably […]

As 2015 begins, it ‘s important to look at recent shifts in social media and what your business can do to take advantage of new trends for the coming year to reach potential customers. One of these changing trends is video in social media. We’ll take a look at what’s changed, what the opportunities are, […]

Have you ever said, “I need to do more for my business online.” Or something like, “I’ve got to use social media better for my business.” Even better, if you’ve recently said, “I want to do much more online this coming holiday season,” then it’s time to look at some of the many versatile features […]

How do you grow traffic to your website? One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience. A second key is then using a social media strategy to help increase the visibility of your post. This article will look […]

This is Part 3 in the series of online marketing methods businesses can use to grow sales. As I’ve noted, every business can use the web to grow sales; to do so means getting in front of the right people in the right places with the right message. There are multiple ways to get in […]

Growing sales through selling online is a powerful way to reach more people and extend your market. To sell online means getting in front of the right people in the right places. You want much more of a laser focus than a scattershot approach. It also means directing them to the right place online with […]

Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It’s time to review your digital marketing and make changes to succeed. This is the last post in the series of “how to advance your business online in 2014.”  The first two posts are available here: How to Massively Improve Your Digital Marketing […]