No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members.
As a nonprofit, you rely heavily on the community. We’ve got 5 great tips that will help you extend your community online, so you can reap the benefits of digital marketing, fundraising, staying in touch, and sharing your successes.
1. Put Opt-In Forms On Every Page
It sounds simple, but you’d be surprised how many websites don’t use this simple trick. Make it easy to sign up. Put a small form on each page, preferably above the fold, where they are seen by every single visitor.
2. Offer Something In Return
When last did you sign up for a newsletter just because you want email? If you’re like most people, the answer is never. You need to give people a reason to subscribe! Whether it’s a free report, an ebook or your newsletter, make it free, and make it too good to turn down!
3. Make It Shareable
Automatically redirect new subscribers to a page where they can invite some friends, or you could simply redirect your subscribers to a thank you page that asks them to spread the word. Most people are very willing to share a good cause anyway. They just need a little reminder or a nudge in the right direction.
4. Tell EVERYONE
Putting your opt-in forms on every page is a good start, but if you want to see your list grow, you need to do more than that.
- Add a link to your sign up form on your email signature, so you market it whenever you send mail.
- Post it on your social media channels, and ask fans and followers to do the same.
- Mention it on your business cards.
- Run a contest, where entry requires sign up.
The more you market your list, the more people will sign up, guaranteed.
5. Send Great Newsletters
If you’re telling people that you’re going to send them a newsletter that will inform, amuse, inspire and excite, then you had better deliver! Most people don’t struggle to build their lists once they really set their minds to it, but they do struggle to keep subscribers.
Make sure that every newsletter you send is one that you’d be excited to see in your own mailbox. Write for your audience, rather than simply pushing your agenda. Ask questions. Share knowledge. Include inspirational stories that they’ll want to share with their friends.
When done correctly, an email list can be a nonprofit’s greatest digital marketing assets, and these tips should help you to get started on the right track.