Internet Marketing Archives

In content marketing, images are essential for engagement. But do you know how to optimize images for your website and social media? An image that represents the emotions and feelings of the post will draw a viewer into reading a post. Most times a reader will scan a post or articles images, headings, and bullet […]

Construction professionals have a unique and targeted marketing opportunity with Houzz. Site users can find new ideas for their homes and remodeling projects. We dive into this online marketing site and the ways a designers and contractors can showcase their projects, get leads and share information. What is Houzz? Houzz is an online community dedicated […]

You’re capturing leads, and your email list has grown considerably you’ve got some great nurture campaigns going out to people that sign up for your list. But if your email isn’t opened, it doesn’t matter what content and links it has in it. Too often, I see people making correctable mistakes that reduce their email’s […]

  We all spend our precious time creating great content that educates and entertains our readers. But your content may not be getting read! The first thing people see and read is your headline or title. But is your title drawing people into your article? What are the secrets to crafting a title that gets your […]

At the beginning of the year, I was asked to contribute to a couple of articles on marketing trends for 2015. I always like how these articles come out. It’s very interesting to read the 9 to 27 social media experts opinions and how close or different they are from my own.  It’s also a […]

It takes money to advertise a business. To know if your money spent on marketing is bringing the result you need, you’ll need to implement some tracking systems. In the past, measuring marketing results has been off and on. Especially when you’re relying on employees to track your offline sales. How can a business reliably […]

How are you email marketing open rates? Are you getting the “opens” and “clicks” in your emails that you want? Email has become a common business communication tool. It’s a primary means of touching base and in many ways has become what phone calls were for the last 10-15 years, simply a standard way that […]

Need a simple way to market a special offer and grow your end-of-year sales? Facebook apps for contests and deals can be a great way to generate buzz, increase sales, and drive more traffic to your store during the holiday season. The promotion app, whether a photo contest, sweepstakes, coupon deal offer, or others (Holiday […]

Have you ever said, “I need to do more for my business online.” Or something like, “I’ve got to use social media better for my business.” Even better, if you’ve recently said, “I want to do much more online this coming holiday season,” then it’s time to look at some of the many versatile features […]

The web changes. It changes rapidly. It changes continually. This means your website must change. What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]