Social Media Archives

A social media management tool is an important marketing tool for many small businesses. It can help businesses become more efficient and successful in marketing through the rapidly changing world of social media. Many tools and platforms exist, so the challenge is finding one that will work best for your business. Let’s take a look […]

It’s called the “buyer’s journey” and it’s made up of the steps it takes for someone to actually buy a product or service.  The buyer’s journey is made up of five distinct stages: awareness, consideration, decision, adoption, and advocacy. Each stage comes with its corresponding objective, and each should have a unique social media strategy. […]

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]

Being a business owner is difficult enough without having to compete against other companies for a potential customer’s attention. While competition drives growth, it can also cause hardship. Identifying and filling unique gaps in what your industry offers customers can build your sales and bottom line. To do this, there’s a lot to think about […]

Think about it. If a company is selling sporting goods, does it make sense to market to people who have no interest in skiing or golf? No. Why waste time and money trying to engage an audience that has no use for its products? And why waste precious resources chasing a market share it will […]

Quality nearly always trumps quantity, especially when it comes to customers. Though it’s good to have a big clientele base, it’s still better to attract your business’s ideal customers because they: become repeat customers grow loyal to your business refer your business to people they know require low maintenance and minimal support upgrade to your […]

In the big picture, creating a good, strong digital marketing strategy is just the same as any other marketing endeavor: learn the rules, work hard, and spread the word. Of course, there are plenty of specific tools and tips that can be used on the digital front, from keyword research to Google Analytics. It can […]

I recently had the opportunity to interview a fellow digital marketer to talk about a client case study she had documented from her work with the client’s business in 2013 and into the start of 2014.  The interview was for my podcast (www.halftimemike.com) and I hosted Amanda Brazel, a social media marketer and coach based […]

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Wanting to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing methods and networks? All […]

Marketing is much like a wheel, in the sense that, you have a hub: which is your website, and all of the other forms of advertising/marketing point in to that hub as “spokes”. The first spoke in the marketing wheel we are going to discuss is social media. For so long now, social media has been […]