Blog

In an era where every click counts and every hour saved translates into tangible value, manufacturers face an evolving challenge: how to effectively sell complex, customizable products in a highly competitive digital landscape. Enter product configurators known as Build and Price Pro. The traditional sales cycle—involving lengthy consultations, manual quoting, and abstract product descriptions—is no […]

In the modern manufacturing landscape, data is often called “the new oil.” But for many manufacturers, that oil isn’t powering an engine—it’s leaking all over the floor. Despite having sophisticated internal systems, the connection between a manufacturer and its dealer network remains surprisingly manual. Phone calls, PDFs, and “did you get my email?” remain the […]

As a marketing and web agency, we know that your website is often the first, initial “handshake” you have with a potential customer. At Digital Hill, we believe that handshake should be firm, professional, and memorable. We recently had the pleasure of partnering with Embassy RV to design and build a website that does exactly […]

In the high-stakes world of boat and trailer manufacturing, your website is often the first point of contact—and too often, the last. Statistics show that a staggering 98% of website visitors will leave your site without ever filling out a lead form. These aren’t just casual browsers; for a high-value product like a boat or […]

Search is changing faster than most businesses realise. Traditional Google rankings still matter today. But a new battlefield is emerging that smart marketers cannot ignore. AI tools like ChatGPT now answer millions of questions daily. Users ask for product recommendations, service providers, and solutions to problems. These AI systems respond with specific brand mentions and […]

Motion graphics used to be the exclusive territory of specialists. You needed After Effects expertise, hours of timeline editing, and a deep understanding of keyframes and easing curves. Most marketing teams simply outsourced the work or went without. That landscape has shifted dramatically. AI-powered tools now generate professional motion graphics in minutes, putting capabilities that […]

Business marketing has always relied on sound to capture attention, but recent technological breakthroughs are fundamentally reshaping what’s possible. Companies now have access to sophisticated audio tools that can generate, modify, and optimize soundscapes with unprecedented precision. This isn’t just about better music or clearer voiceovers—it’s about creating audio experiences that genuinely connect with audiences […]

Every SaaS company faces the same frustrating cycle. You build great documentation, launch it proudly, and within months it’s completely out of date. Product updates happen faster than your team can write. Screenshots show old interfaces. Articles reference features that no longer exist. Your support inbox fills with questions that should have been answered by […]

Customer expectations have never been higher than they are right now. Faster response times, personalised interactions, and round-the-clock availability have become baseline requirements. Companies that fall short lose customers to competitors who deliver better experiences. Building an in-house customer service team that meets these demands is expensive and operationally complex. Hiring, training, managing, and retaining […]

Technology continues to reshape the way businesses operate, communicate, and store information. Among the most transformative innovations of the past decade is cloud computing, which has redefined how organisations manage their data and digital infrastructure. In this article, we will explore what cloud computing is, its main benefits and challenges, and how businesses can transition […]