Blog Archives

The 3 Legged Digital Marketing Stool Defined Online digital marketing has evolved and continues to change.  Long gone are the days when having a static, non-changing web page suffices for reaching and marketing to consumers on the Internet. Today’s consumer is using multiple digital tools, and so to effectively reach them means a company should […]

Keeping it simple and straightforward, today I’m going to look at six tips that can help your business succeed online.  These are not rocket science tips, but essentially a “back to the basics” approach.  I find too often that businesses get overwhelmed by the speed of change and the sheer volume of possibilities of what they could […]

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Wanting to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing methods and networks? All […]

Images and photos are so very important in online marketing and social media!! The eye is attracted to images more so than text, and one scientific study has documented that people are able to recall 80% of what they see and only 30% of what they read. On Facebook, for example, not only do photo posts get more […]

Every business wants to increase traffic to their website. One way that businesses and organizations can increase website visits and readership of their blog posts is by encouraging visitors that do come to the site to subscribe to get alerts of new posts via email. The method to do this is called RSS-to-Email. It works […]

I’ve talked in past posts about the importance of using images in online media.  From the images on your website to using images in social media for your business, the bottom line is that images work. Photos tell a story at a glance and provide a much better method of drawing visitors in than does text only.  […]

Central to a company’s online presence is their website. No longer is the web primarily a place accessed by users on desktop or laptop computers.  Now, the majority of web use is via smartphones and mobile devices such as iPads and tablets.  This significant shift to smaller, portable and always on-demand web access is forcing […]

Understanding digital marketing, keywords, retargeting or how to best design and code your website, social media, and everything else that is part of internet marketing can be confusing to a business owner. Not only is it confusing, but the rules change regularly. Finding out who is qualified to do internet marketing for you can be […]

Need more leads?  Trying to attract a wider audience?  The key is a cohesive digital marketing strategy. Most times when I’m invited to do consulting or a digital marketing audit, one of the first findings is that the marketing is splintered.  What is done on Facebook is not connected to the strategies used on the […]

You’re familiar with searching for things online.  Whether a question you have, or a product you want, or for doing cost comparisons.   In fact, the word “Google” has become a verb for doing an online search!  You’ve likely heard this before, “just google it!” The Basics: Any time a search engine like Google, Yahoo, or […]