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Video is an exciting and dynamic tool available to your business. It’s a cost-effective way to promote your business and the methods to create video have brought it to mainstream business use now, and not just those with large video production budgets. With video used online, a business can increase customer engagement and boost search […]

Over the years, Twitter has become a powerful tool for businesses to engage with customers. The right approach can help grow your audience and business customer base. Here is a list of the things you need to know to make the most of this platform. 1. Twitter has become mainstream Twitter is one of the […]

The business world has changed significantly over the past decade. One of the biggest changes has been a shift in the marketing strategies needed by businesses both large and small. One of the primary reasons for the shift is the popularity and use of the Internet. On a daily basis, the average American uses the […]

According to a recent Pew Research study, nearly 75% of all online users maintain at least one social media profile. Of these social media networking sites, Facebook is by far the most popular, and it now boast a membership of over one billion users. What might surprise you is that Facebook is not just for […]

It’s called the “buyer’s journey” and it’s made up of the steps it takes for someone to actually buy a product or service.  The buyer’s journey is made up of five distinct stages: awareness, consideration, decision, adoption, and advocacy. Each stage comes with its corresponding objective, and each should have a unique social media strategy. […]

There’s no question about it; social media is the future of online engagement. Once you realize this, the next task is figuring out how to best manage your business and put your content in front of your waiting audience. Each week on #MagnetMarketers we dive into a 30+ minute topic on digital marketing live via […]

Converting inbound leads into customers will often require effort. Most of those efforts should be focused on keeping the lead engaged and tuned in. While it is possible, leads don’t often turn into customers right away. To chip away at the customer’s initial reluctance, a marketing technique called lead nurturing is used. Lead nurturing involves […]

Search engine optimization has drastically evolved over the past few years – transitioning from what was once a simple strategy to a sophisticated method of marketing. This evolutionary process has brought a bit of confusion regarding the true rules of SEO. Don’t be confused – I’m here to clear the air around this powerful marketing […]

A site that doesn’t generate leads is one that’s not performing. By neglecting this aspect of a site, people unwittingly allow their business’s prospects to suffer. If your site is no more that a digital brochure that only functions to provide information concerning the business, it’s time to change. Treat the website as though it’s […]

The New Year is here, and it’s time to make a website action plan for 2016. Taking the time to address key parts of a business website is vital to ensure you’re successful with bigger results down the road. Technology moves fast, and to stay competitive, websites need to keep up with the latest standards. […]