Blog

How to Track Conversions with Google Analytics 315

How to Track Conversions with Google Analytics

If you’re selling a product or service online, or using your website for lead generation, then you’ll want to track conversions. What are conversions? Simply put, it’s when a visitor (new or returning) comes to your website and is “converted” to a lead prospect or a customer. For example, someone signing up for your email […]
What to Look for in a Social Media Management Tool

What to Look for in a Social Media Management Tool

A social media management tool is an important marketing tool for many small businesses. It can help businesses become more efficient and successful in marketing through the rapidly changing world of social media. Many tools and platforms exist, so the challenge is finding one that will work best for your business. Let’s take a look […]
Calls to Action That Get Action 600

Calls to Action That Get Action

Calls to action, (CTA’s) are critical to online marketing success. In simple terms, the call to action is a link, button or even phrase that urges potential customers to take some type of action. For instance, if you send an e-mail newsletter to potential clients, you might add a link that says “Start a free […]

Using Social Media to Market Your Business

Wanting to use Social Media strategically in marketing your business? Trying to determine what social networks to use?  Learn how using social media to market your business can generate new leads and sales. In this April 28 morning workshop at the Elkhart Chamber sponsored by SCORE, I will discuss how Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram can […]
Two Critical Keys for your Business Website Today 600

Two Critical Keys for your Business Website Today

Key #1: Blogging is here to Stay, Make Sure Your Business is too In today’s consumer and information-based economy, a blog is a necessity for any successful business website. Blogs are an effective way to communicate about a product or a service or provide the viewer with important information regarding your industry. When presented with […]
Subscription and Membership Website- NewScienceofSelling.com 600

Subscription and Membership Website: NewScienceofSelling.com

The launch of a new Membership Subscription website Recently Digital Hill created a new membership web system for the New Science of Selling team. The challenge was to create a website that allowed financial advisers to provide confidential services to their clients. Financial advisers can provide better guidance with better information, but the tools for […]
8 Things you Need to Know About Snapchat for Business (1)

8 Things You Need to Know About Snapchat for Business

With over 100 million users, who “snap” 400 million times a day, Snapchat should be incorporated into your marketing strategy. We talked with Snapchat expert Saba Sedighi about the 8 things you need to know about Snapchat for business. 1. Snapchat’s high engagement benefits business. While Snapchat has less users than Facebook, Twitter, and Instagram, […]
How to Set Up a Facebook Page for Business

How to Set Up a Facebook Page for Business

There are over 1 billion active users on Facebook.  Around half (500 million!) of those users log in daily, and of those users that are in the U.S. they are spending nearly 40 minutes per day on Facebook, making it absolutely invaluable to your business marketing when used correctly. In this post, we’ll cover the […]
How to Rock Instagram for Business

How to Rock Instagram for Business

You might be thinking Instagram is just for selfies, pet photos, celebrity gossip and what people are eating for lunch. But there’s so much more happening on Instagram! As a business owner, you want to be on Instagram! This is one of the more interactive social media platforms, and a strong presence can benefit all […]
How to Use Video in Your Business 600

How to Use Video in Your Business

Video is an exciting and dynamic tool available to your business. It’s a cost-effective way to promote your business and the methods to create video have brought it to mainstream business use now, and not just those with large video production budgets. With video used online, a business can increase customer engagement and boost search […]