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Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Want to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing updates and best practices? All this […]

January 3, 2017, Goshen, IN — Well-known speaker, social media marketer, and Facebook marketing pro, Mike Gingerich launches his latest book, Game Plan for Social Media Lead Generation. This guide is specially written for businesses looking to succeed on social media networks. Many entrepreneurs are mistaken about how to make social media work for them. They […]

Black Friday has come and gone. Some companies got a good boost to their bottom line; others are left picking up the pieces of missed opportunity. You’d have to be living under a rock not to know about the biggest shopping day of the year. Some retailers’ websites weren’t ready to handle the influx of […]

So you have a website. It’s got a shiny new design, a few products and pages, a gallery and a few other bells and whistles. You can move on now, right? Actually, if you want your website to be a real marketing tool, that’s dead wrong. There are many reasons your website should be more […]

Content Marketing works. It drives traffic to your site and social media pages, creates a reputation for you and your company, engages potential clients, up-sells existing clients, and hence converts leads into sales. According to BitQuirky, 72% of digital marketers feel that well written, branded content is more effective than print advertising. They also agree […]

For McDonald’s, it’s the golden arches. For Nike, it’s the giant swoosh. For Starbucks, it’s the two-tailed mermaid. They’re different brands, but they all have iconic logos that are instantly recognizable by the majority of the population. Such strong brand recall with just one image is a testament to the value of having a well-designed […]

Social media has become interwoven in our everyday lives. While no one would argue it has become a force for change, the reach it has is quite staggering. When deciding on a social media strategy for your business, it’s important to keep these facts in mind. One Site to Rule Them All While Facebook, YouTube, […]

  New technologies make moving your site from one host to another much easier. However, regardless of how fast the transfer speed is, the typical customer may experience some degree of downtime during the transfer. Depending on what is going on behind the scenes, the transfer process of DNS servers between the new and old […]

Accessing the internet on mobile devices has officially overtaken desktop access. Not quite sure if this matters? Take a look at the latest big search change from Google. The search engine giant announced it would release a mobile search separate from its desktop search. Indexing a site is the process of scanning a website to […]

When you think about the ways to use social media for your business, Instagram may not be the first channel that comes to mind. However, with the new feature offered by this platform called “Stories,” more and more businesses are hopping on the Instagram bandwagon. “Stories” provides you the ability to create a string of […]