digital marketing Archives

The days of general broadcast messages online are over.  It’s important for businesses, if they want to be effective online, to identify their target audience and communicate specifically in ways that are relevant to that audience.  There may be more than one target audience for a business or even a product, and each audience needs […]

Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It’s time to review your digital marketing and make changes to succeed. This is the last post in the series of “how to advance your business online in 2014.”  The first two posts are available here: How to Massively Improve Your Digital Marketing […]

Ready to grow your leads and sales via your online marketing this year? The beginning of a season provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company’s online presence and technologies because the web changes and advances so […]