Internet Marketing Archives

  Thanks to our friends over at Red Web Design for this helpful graphic! Avoid Excessive Advertising Ads can be a helpful monetizing tool, but too many are annoying! Make Your Website Lightning-Fast Many users are impatient and will leave if delayed. Reduce image sizes, use a caching plugin, and keep code clear of unnecessary […]

  Content that gets a lot of backlinks is content that draws in many people. But what makes content interesting in the first place? Consider these seven factors: Original — If it’s never been seen before, then people are bound to find it interesting. Informative — No one likes fluff. Content that shares important information […]

NEW FEATURE:  I’ve begun hosting a weekly live online marketing session that is about 30 minutes long on Blab.im.  My co-host is Jessika Phillips of Now Marketing Group in Lima, OH.  Each week we dive into various digital marketing topics and give our take on it. In this session, Jessica Phillips and I talk about  Lead […]

The desire of every website owner is to get visits without using ads to drive views. The goal is to turn up on page 1 of a Google search. Search engine optimization (SEO) and loading your site with paid backlinks are a traditional strategy. Nowadays, these aren’t a long-term strategy. The algorithm that Google uses […]

You probably have a Facebook page for your business, but is it optimized for search, branding and engagement? Here are some simple pointers to optimize your Page. 1. Personalize Your Facebook Page Cover Image This is a no-brainer. If you don’t have a personalized Facebook page with a good-looking, custom cover image and logo for […]

People expect fresh and interesting content all the time on the web. It’s quite a tall order, but it isn’t as impossible as it sounds. There are ways to curate topics and ideas that can give you just the focus and ideas you need to spin out some new posts for your website.  New content […]

You may have realized the value of original content for marketing. But what happens once your content has been read? Does your content have an expiration date? Consider that your content sometimes has a lifespan. If you write about a holiday such as Valentine’s day, that piece is going to have the greatest value immediately […]

Being a business owner is difficult enough without having to compete against other companies for a potential customer’s attention. While competition drives growth, it can also cause hardship. Identifying and filling unique gaps in what your industry offers customers can build your sales and bottom line. To do this, there’s a lot to think about […]

Think about it. If a company is selling sporting goods, does it make sense to market to people who have no interest in skiing or golf? No. Why waste time and money trying to engage an audience that has no use for its products? And why waste precious resources chasing a market share it will […]

Email is critical yet today in business marketing online.  The key is getting recipients to open your emails, and then to act on something in your email. Your emails can and need to bring leads to your business and return the investment you’ve put into them. But how do you know if your newsletters are, […]