Internet Marketing Archives

Quality nearly always trumps quantity, especially when it comes to customers. Though it’s good to have a big clientele base, it’s still better to attract your business’s ideal customers because they: become repeat customers grow loyal to your business refer your business to people they know require low maintenance and minimal support upgrade to your […]

Location-based online searches are popular among consumers using mobile devices. Local SEO has the potential to help local businesses stand out in search engines and be found by potential customers. One vital local SEO practice involves creating and maintaining business listings on the key directories, apps, and websites that factor most into the local search […]

On the internet, content is king. Most of us access that content remotely from our mobile devices every day and virtually all day long. We want to get as much, wherever and whenever we can. Nearly everyone has an inherent desire to stay connected. That’s why Google has reconfigured its algorithm to rank mobile compatible […]

Marketing on Facebook seems to be the craze for getting a businesses message out on their products and service. However, measuring the effectiveness is fuzzy when it comes to finding out whether a businesses efforts are successful and getting feedback on what tweaks and adjustments are needed. The real question is, “What kind of metrics […]

The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense to […]

It’s time to take your Facebook Marketing to the next level! If you know you need more than what you are currently doing on Facebook, let me help guide you to the next level! Geared for the marketing professional wanting to enhance their skills and tactics with Facebook Marketing. Session 1: Posting strategy (content, attraction, […]

In Google Ads vs Facebook Ads, both provide great tools for businesses looking to increase their visibility and reach a wider audience. So if you want to get the most out of your marketing budget, which should you invest in? The answer depends on your goals, the type of business, who your target audience is and a few […]

In content marketing, images are essential for engagement. But do you know how to optimize images for your website and social media? An image that represents the emotions and feelings of the post will draw a viewer into reading a post. Most times a reader will scan a post or articles images, headings, and bullet […]

Construction professionals have a unique and targeted marketing opportunity with Houzz. Site users can find new ideas for their homes and remodeling projects. We dive into this online marketing site and the ways a designers and contractors can showcase their projects, get leads and share information. What is Houzz? Houzz is an online community dedicated […]

You’re capturing leads, and your email list has grown considerably you’ve got some great nurture campaigns going out to people that sign up for your list. But if your email isn’t opened, it doesn’t matter what content and links it has in it. Too often, I see people making correctable mistakes that reduce their email’s […]