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No matter where you look for digital marketing information, there’s one universal truth: the secret to high conversions lies in the list. Your website draws people in, but it’s your email list that keeps you in touch with them, and it’s that long term relationship that turns visitors into community members. As a nonprofit, you […]

Google’s new voice search platform, Google assistant, is an integral part of the new Google Pixel. Learn how voice search is leading the evolution in mobile SEO. Google made a big splash recently with their new smartphone announcement, the Google Pixel. It’s Google’s first foray into the smartphone market since the introduction of their Nexus […]

Brick and mortar real estate is all about location. If your business is in a dark alley and surrounded by industrial warehouses, chances are you won’t get a lot of foot traffic. You want to be on a main thoroughfare or part of a busy shopping district so your customers can easily and conveniently get […]

A well-designed website is easy for admins to update and control, and even easier for users to navigate. CorknCleaverOnline.com uses the web CMS tools provided by Digital Hill to manage their site effectively. Digital Hill’s advanced website tools help the Cork’s N Cleaver boost gift card online sales while managing content efficiently. With a powerful […]

One of the inherent features of social media usage is that it allows people to express themselves freely. Provided their posts are within moral and social guidelines established by the particular website. In December of 2016, this principle was put to the test in Elkhart, Indiana, when a lawsuit was settled in favor of a […]

Many industries use PDF’s for marketing and sales. Companies like Ikea use PDF’s for instruction on furniture construction. Businesses that work with statistics and measurements like financial advisors and end of year reports are frequently created in PDF form for easy reading and delivery. While this file format has many advantages, they’re not easy to […]

Relationship marketing emphasizes the value of building relationships with potential clients above simply making sales. It places emphasis on engaging with your audience, by recognizing those factors which make them human – their wants, their needs, and their pain points. When traditional marketing ruled the day, this wasn’t the case. But with the appearance of […]

Practical, tactical, and empowering workshop to help businesses take advantage of the power of social media as a way to market their business. • Want to use Social Media strategically in your business? • Trying to determine what social networks to be on? • Having trouble keeping up with the latest social media marketing updates and best practices? All this […]

January 3, 2017, Goshen, IN — Well-known speaker, social media marketer, and Facebook marketing pro, Mike Gingerich launches his latest book, Game Plan for Social Media Lead Generation. This guide is specially written for businesses looking to succeed on social media networks. Many entrepreneurs are mistaken about how to make social media work for them. They […]

So you have a website. It’s got a shiny new design, a few products and pages, a gallery and a few other bells and whistles. You can move on now, right? Actually, if you want your website to be a real marketing tool, that’s dead wrong. There are many reasons your website should be more […]