Social Media Marketing Archives

  Thanks to our friends over at Red Web Design for this helpful graphic! Avoid Excessive Advertising Ads can be a helpful monetizing tool, but too many are annoying! Make Your Website Lightning-Fast Many users are impatient and will leave if delayed. Reduce image sizes, use a caching plugin, and keep code clear of unnecessary […]

  Content that gets a lot of backlinks is content that draws in many people. But what makes content interesting in the first place? Consider these seven factors: Original — If it’s never been seen before, then people are bound to find it interesting. Informative — No one likes fluff. Content that shares important information […]

Social media is a very popular marketing tool. It’s an easy and fun way to connect with consumers, but use caution and think before you post and share on social media. Small errors make you look unprofessional. Here are some quick tips to help you stay out of trouble: Read the articles before posting and make […]

You probably have a Facebook page for your business, but is it optimized for search, branding and engagement? Here are some simple pointers to optimize your Page. 1. Personalize Your Facebook Page Cover Image This is a no-brainer. If you don’t have a personalized Facebook page with a good-looking, custom cover image and logo for […]

Marketing on Facebook seems to be the craze for getting a businesses message out on their products and service. However, measuring the effectiveness is fuzzy when it comes to finding out whether a businesses efforts are successful and getting feedback on what tweaks and adjustments are needed. The real question is, “What kind of metrics […]

As videos continue to skyrocket in popularity, video offers an excellent way to communicate your brand’s story in a meaningful way. Videos offer an accessible way to create an emotional connection with your target audience. YouTube and Facebook video are two of the most popular video sharing platforms. Which platform is right for your brand? This […]

It’s time to take your Facebook Marketing to the next level! If you know you need more than what you are currently doing on Facebook, let me help guide you to the next level! Geared for the marketing professional wanting to enhance their skills and tactics with Facebook Marketing. Session 1: Posting strategy (content, attraction, […]

  It’s no shock that more consumers and businesses are turning to social media to make life decisions. Social media is a quick way to get in touch with trusted individuals or groups for opinions. What is social selling? Social selling is a term that has grown to prominence over the past couple years and […]

You’re capturing leads, and your email list has grown considerably you’ve got some great nurture campaigns going out to people that sign up for your list. But if your email isn’t opened, it doesn’t matter what content and links it has in it. Too often, I see people making correctable mistakes that reduce their email’s […]

At the beginning of the year, I was asked to contribute to a couple of articles on marketing trends for 2015. I always like how these articles come out. It’s very interesting to read the 9 to 27 social media experts opinions and how close or different they are from my own.  It’s also a […]