video marketing Archives

Understanding the difference between gimbals and built-in stabilization is crucial for capturing smooth and professional-looking footage. This article will break down the strengths and weaknesses of both options, helping you make an informed decision about your filming needs. You’ll learn how gimbals offer advanced stabilization features and flexibility, while built-in stabilization provides convenience and ease […]

Sit down and ask yourself whether you’d rather read a 10,000-word article on “How to Protect Your Home from Pests” or watch a 3-minute video covering the same content. If you’re more drawn toward the video, you’re certainly not alone. In fact, TechSmith collected data in 2021 on video habits and found that 83% of […]

Social media videos get 5 times engagement over other types of posts. Put effort into creating video content with these tips to create high-quality videos.

Want to increase leads and sales? Data shows that adding video helps! Increase lead conversions with video by trying these 5 innovative ideas.

Get an advantage over your business competition. Create video for your business. Get started with this step by step guide to create a lead conversion video.

Video is the new “it” item in marketing, and you need to work it into your digital marketing strategy if you want to keep up. It’s not going to go away.  Video communicates more, faster, and with a fullness that text and images cannot. You’ll want to publish your videos on Facebook and YouTube, but […]

Although live video apps like Periscope have been around since 2015, it wasn’t until 2016 that they took center stage, all thanks to Facebook’s Live video feature. Since its introduction, Live Video has been used for many reasons from every day to controversial. As a business, your usage of live video should focus on driving […]

The internet and smartphone revolution has completely changed how business is done. Billboards and newspapers were the primary means of advertising in the past, but they won’t get you too far in the current market. Today, the internet is king and rightly so. With more that 85% of American adults having access to the internet […]

As any of the current crop of “YouTube Stars” could tell you, there is money to be made from online videos. Thanks to hundreds of thousands of subscribers thirsting for entertaining, original content, these new-media entrepreneurs have made it big. Getting the Most Out of Your Streaming Content Traditionally, creating engaging content was half the […]

Video is an exciting and dynamic tool available to your business. It’s a cost-effective way to promote your business and the methods to create video have brought it to mainstream business use now, and not just those with large video production budgets. With video used online, a business can increase customer engagement and boost search […]