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7 Ways Manufacturers Can Use Instagram To Grow Brand Awareness

Manufacturers can and should value social media marketing as a unique way to build brand awareness, grow revenue and reach new markets and audiences. A recent study of B2B marketing by Brightcove shows that 87% of B2B brands and manufacturers engage in some form of social media marketing.  It works…if you do it right. New […]
Setting Goals for your Business

How to Set Goals for your Business

As the new year begins, it’s important to focus on ways to make your business better. The first step to improving your company is to set goals for the upcoming year. While it may be hard to predict the day to day work you’ll confront, planning your goals now will help you in the long […]
8 ways

8 Easy Ways to Keep Visitors on Your Website

  Thanks to our friends over at Red Web Design for this helpful graphic! Avoid Excessive Advertising Ads can be a helpful monetizing tool, but too many are annoying! Make Your Website Lightning-Fast Many users are impatient and will leave if delayed. Reduce image sizes, use a caching plugin, and keep code clear of unnecessary […]
rules for creating content that generates lots of links

Creating Content That Gets Shared

  Content that gets a lot of backlinks is content that draws in many people. But what makes content interesting in the first place? Consider these seven factors: Original — If it’s never been seen before, then people are bound to find it interesting. Informative — No one likes fluff. Content that shares important information […]
Assess Current Traffic and Build an Improvement Plan

Assess Current Traffic And Build An Improvement Plan

The desire of every website owner is to get visits without using ads to drive views. The goal is to turn up on page 1 of a Google search. Search engine optimization (SEO) and loading your site with paid backlinks are a traditional strategy. Nowadays, these aren’t a long-term strategy. The algorithm that Google uses […]
Developing An Integrated Marketing Plan

Developing An Integrated Marketing Plan

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]

Dealer Parts Ordering Systems

Does your company have dealers or distributors? Are you tired of faxes and phone calls taking precious time that could be better used elsewhere? Enter a Solution: Dealer Parts Ordering Systems Manufacturers and other businesses are moving their parts and warranty management systems to web-based solutions that let dealers and distributors order themselves online.  This […]
What You Need To Do Before You Share On Social Media

What You Need To Do Before You Share On Social Media

Social media is a very popular marketing tool. It’s an easy and fun way to connect with consumers, but use caution and think before you post and share on social media. Small errors make you look unprofessional. Here are some quick tips to help you stay out of trouble: Read the articles before posting and make […]
Optimize Your Facebook Page For Branding And Engagement

Optimize Your Facebook Page For Branding And Engagement

You probably have a Facebook page for your business, but is it optimized for search, branding and engagement? Here are some simple pointers to optimize your Page. 1. Personalize Your Facebook Page Cover Image This is a no-brainer. If you don’t have a personalized Facebook page with a good-looking, custom cover image and logo for […]
The Power of Evergreen Content

The Power Of Evergreen Content

You may have realized the value of original content for marketing. But what happens once your content has been read? Does your content have an expiration date? Consider that your content sometimes has a lifespan. If you write about a holiday such as Valentine’s day, that piece is going to have the greatest value immediately […]