Digital Marketing Archives

Video is one of the most effective marketing tools that small and medium­­-sized businesses can use to reach and engage their prospects. While text content has been at the core of online marketing for years, video is quickly claiming stake in the attention of consumers. It is estimated that 100 million people watch videos every […]

Join Mike at the Goshen Chamber of Commerce for “Use Social Media to Market your Business” Together we’ll cover the big social media networks, Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram and how they can be used by businesses to grow leads and sales. We’ll look at each platform and outline a plan to integrate […]

As the new year begins, it’s important to focus on ways to make your business better. The first step to improving your company is to set goals for the upcoming year. While it may be hard to predict the day to day work you’ll confront, planning your goals now will help you in the long […]

  Thanks to our friends over at Red Web Design for this helpful graphic! Avoid Excessive Advertising Ads can be a helpful monetizing tool, but too many are annoying! Make Your Website Lightning-Fast Many users are impatient and will leave if delayed. Reduce image sizes, use a caching plugin, and keep code clear of unnecessary […]

  Content that gets a lot of backlinks is content that draws in many people. But what makes content interesting in the first place? Consider these seven factors: Original — If it’s never been seen before, then people are bound to find it interesting. Informative — No one likes fluff. Content that shares important information […]

NEW FEATURE:  I’ve begun hosting a weekly live online marketing session that is about 30 minutes long on Blab.im.  My co-host is Jessika Phillips of Now Marketing Group in Lima, OH.  Each week we dive into various digital marketing topics and give our take on it. In this session, Jessica Phillips and I talk about  Lead […]

The desire of every website owner is to get visits without using ads to drive views. The goal is to turn up on page 1 of a Google search. Search engine optimization (SEO) and loading your site with paid backlinks are a traditional strategy. Nowadays, these aren’t a long-term strategy. The algorithm that Google uses […]

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]

Social media is a very popular marketing tool. It’s an easy and fun way to connect with consumers, but use caution and think before you post and share on social media. Small errors make you look unprofessional. Here are some quick tips to help you stay out of trouble: Read the articles before posting and make […]

You probably have a Facebook page for your business, but is it optimized for search, branding and engagement? Here are some simple pointers to optimize your Page. 1. Personalize Your Facebook Page Cover Image This is a no-brainer. If you don’t have a personalized Facebook page with a good-looking, custom cover image and logo for […]