digital marketing Archives

  It’s no shock that more consumers and businesses are turning to social media to make life decisions. Social media is a quick way to get in touch with trusted individuals or groups for opinions. What is social selling? Social selling is a term that has grown to prominence over the past couple years and […]

Here’s an amazing infographic on How to write the perfect blog post from our friends over at SocialMarketingWriting.com. With more companies writing and publishing blog posts on every topic imaginable it can be hard to get readers to notice a specific post. To get the attention of readers one has to optimize the content of […]

In Google Ads vs Facebook Ads, both provide great tools for businesses looking to increase their visibility and reach a wider audience. So if you want to get the most out of your marketing budget, which should you invest in? The answer depends on your goals, the type of business, who your target audience is and a few […]

Just in case you didn’t know, April 21st Google is improving the ranking for websites that are mobile friendly. Mobile responsive websites will rank higher in the search engine than a non-responsive website. Why is Google putting so much emphasis on mobile? Smartphones. Today’s infographic gives some shocking statistics on the impact Smartphones and specifically […]

In content marketing, images are essential for engagement. But do you know how to optimize images for your website and social media? An image that represents the emotions and feelings of the post will draw a viewer into reading a post. Most times a reader will scan a post or articles images, headings, and bullet […]

Construction professionals have a unique and targeted marketing opportunity with Houzz. Site users can find new ideas for their homes and remodeling projects. We dive into this online marketing site and the ways a designers and contractors can showcase their projects, get leads and share information. What is Houzz? Houzz is an online community dedicated […]

You’re capturing leads, and your email list has grown considerably you’ve got some great nurture campaigns going out to people that sign up for your list. But if your email isn’t opened, it doesn’t matter what content and links it has in it. Too often, I see people making correctable mistakes that reduce their email’s […]

  We all spend our precious time creating great content that educates and entertains our readers. But your content may not be getting read! The first thing people see and read is your headline or title. But is your title drawing people into your article? What are the secrets to crafting a title that gets your […]

At the beginning of the year, I was asked to contribute to a couple of articles on marketing trends for 2015. I always like how these articles come out. It’s very interesting to read the 9 to 27 social media experts opinions and how close or different they are from my own.  It’s also a […]

It takes money to advertise a business. To know if your money spent on marketing is bringing the result you need, you’ll need to implement some tracking systems. In the past, measuring marketing results has been off and on. Especially when you’re relying on employees to track your offline sales. How can a business reliably […]