digital marketing Archives

It takes money to advertise a business. To know if your money spent on marketing is bringing the result you need, you’ll need to implement some tracking systems. In the past, measuring marketing results has been off and on. Especially when you’re relying on employees to track your offline sales. How can a business reliably […]

Most people in the US use Facebook to connect with friends, “Like” Businesses, get their news and entertainment and spend time. Businesses should take a different view of Facebook. As someone that works closely with businesses on their marketing, the demographic information that Facebook is able to gather is amazing. For this reason, alone Facebook […]

As 2015 begins, it ‘s important to look at recent shifts in social media and what your business can do to take advantage of new trends for the coming year to reach potential customers. One of these changing trends is video in social media. We’ll take a look at what’s changed, what the opportunities are, […]

Everyone is talking about using content marketing today, but what exactly is it and why does it work so effectively? Often called inbound marketing, the content publishing approach strives to turn website visitors into customers. Using written tactics that align with their interests, hobbies and other passions, our new lead is nurtured to a point […]

Facebook is always changing! If you want to market on Facebook, you must adapt and change as Facebook changes. Facebook is now allowing you to load a video directly to your Facebook page. You’re not sharing to your page like YouTube or Vimeo. You’re actually publishing your video on your Facebook page. Like all good […]

Turning website visitors into leads is the first step in building a successful online business. However, once you have those leads, you need to nurture them to turn them into buyers. Visitors that hand over their email details are some of the easiest to convert, since they have already indicated they are interested in what […]

The statistics continue to astound… 90% of American adults have a cell phone (Pew Research 1/2014), As of the end of September, 72% of U.S. mobile users have a smartphone (comScore Report). We have become a mobile computing society. For businesses, this means there is an important need to consider how to reach and do […]

“Why doesn’t my website come up in Google when you type the term [fill in blank with your product]??” If I had a dollar for every time I’ve been asked that, I’d be a wealthy man!  Every business wants to come up first, or at least on the first page when a search for their […]

How are you email marketing open rates? Are you getting the “opens” and “clicks” in your emails that you want? Email has become a common business communication tool. It’s a primary means of touching base and in many ways has become what phone calls were for the last 10-15 years, simply a standard way that […]

Need a simple way to market a special offer and grow your end-of-year sales? Facebook apps for contests and deals can be a great way to generate buzz, increase sales, and drive more traffic to your store during the holiday season. The promotion app, whether a photo contest, sweepstakes, coupon deal offer, or others (Holiday […]