digital marketing Archives

The Power Of Going Deep Into Your Niche (1)

The Power Of Going Deep Into Your Niche

Think about it. If a company is selling sporting goods, does it make sense to market to people who have no interest in skiing or golf? No. Why waste time and money trying to engage an audience that has no use for its products? And why waste precious resources chasing a market share it will […]
Your Ideal Customer and How To Solve Their Problems 600

Your Ideal Customer and How To Solve Their Problems

  Quality nearly always trumps quantity, especially when it comes to customers. Though it’s good to have a big clientele base, it’s still better to attract your business’s ideal customers because they: become repeat customers grow loyal to your business refer your business to people they know require low maintenance and minimal support upgrade to […]
4 Tips for a Better Digital Marketing Strategy

4 Tips for a Better Digital Marketing Strategy

In the big picture, creating a good, strong digital marketing strategy is just the same as any other marketing endeavor: learn the rules, work hard, and spread the word. Of course, there are plenty of specific tools and tips that can be used on the digital front, from keyword research to Google Analytics. It can […]
The Easy Way to Maintain Local Online Directories

The Easy Way to Maintain Local Online Directories

Location-based online searches are popular among consumers using mobile devices. Local SEO has the potential to help local businesses stand out in search engines and be found by potential customers. One vital local SEO practice involves creating and maintaining business listings on the key directories, apps, and websites that factor most into the local search […]
Mobile Search- Bing Follows Google's Lead

Mobile Search: Bing Follows Google’s Lead

On the internet, content is king. Most of us access that content remotely from our mobile devices every day and virtually all day long. We want to get as much, wherever and whenever we can. Nearly everyone has an inherent desire to stay connected. That’s why Google has reconfigured its algorithm to rank mobile compatible […]
How to Measure the Success of your Facebook Marketing (1)

Metrics to Measure the Success of Your Facebook Marketing

Marketing on Facebook seems to be the craze for getting a businesses message out on their products and service. However, measuring the effectiveness is fuzzy when it comes to finding out whether a businesses efforts are successful and getting feedback on what tweaks and adjustments are needed. The real question is, “What kind of metrics […]
Metrics to Review to Measure the Success of your Website Marketing

Metrics to Measure the Success of Your Website Marketing

The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense to […]
YouTube vs. Facebook Video -The Right Platform for Your Brand - Digital Hill

YouTube vs Facebook Video

As videos continue to skyrocket in popularity, video offers an excellent way to communicate your brand’s story in a meaningful way. Videos offer an accessible way to create an emotional connection with your target audience. YouTube and Facebook video are two of the most popular video sharing platforms. Which platform is right for your brand? This […]

12 Steps to an Optimized Blog Post

Every blogger wishes that hitting the publish key will magically result in torrents of traffic, comments and recommends. But as the saying goes, if wishes were horses, beggars would ride. In other words, wishes won’t get you what you want, you have to take action. So, roll up your sleeves and get to work using these […]
game plan for facebook marketing

Game Plan for Facebook Marketing Course

It’s time to take your Facebook Marketing to the next level! If you know you need more than what you are currently doing on Facebook, let me help guide you to the next level! Geared for the marketing professional wanting to enhance their skills and tactics with Facebook Marketing. Session 1: Posting strategy (content, attraction, […]