search engine optimization Archives

Search engine optimization has drastically evolved over the past few years – transitioning from what was once a simple strategy to a sophisticated method of marketing. This evolutionary process has brought a bit of confusion regarding the true rules of SEO. Don’t be confused – I’m here to clear the air around this powerful marketing […]

The New Year is here, and it’s time to make a website action plan for 2016. Taking the time to address key parts of a business website is vital to ensure you’re successful with bigger results down the road. Technology moves fast, and to stay competitive, websites need to keep up with the latest standards. […]

If your website doesn’t have this, your missing out! Each week on #MagnetMarketers we dive into a 30+ minute topic on digital marketing live via video on a service called Blab. This week we dove into website keys.  Here’s the overview of the discussion presented by co-hosts Jessika Phillips and Mike Gingerich. Website Content No matter the size […]

  Thanks to our friends over at Red Web Design for this helpful graphic! Avoid Excessive Advertising Ads can be a helpful monetizing tool, but too many are annoying! Make Your Website Lightning-Fast Many users are impatient and will leave if delayed. Reduce image sizes, use a caching plugin, and keep code clear of unnecessary […]

  Content that gets a lot of backlinks is content that draws in many people. But what makes content interesting in the first place? Consider these seven factors: Original — If it’s never been seen before, then people are bound to find it interesting. Informative — No one likes fluff. Content that shares important information […]

The desire of every website owner is to get visits without using ads to drive views. The goal is to turn up on page 1 of a Google search. Search engine optimization (SEO) and loading your site with paid backlinks are a traditional strategy. Nowadays, these aren’t a long-term strategy. The algorithm that Google uses […]

Developing an integrated marketing plan is the key to the success of any business. Templates for marketing plans are available online and can be a decent starting point, but creating a successful marketing plan is more than a matter of filling in some fields in a template with marketing buzzwords. Here are some key aspects […]

Social media is a very popular marketing tool. It’s an easy and fun way to connect with consumers, but use caution and think before you post and share on social media. Small errors make you look unprofessional. Here are some quick tips to help you stay out of trouble: Read the articles before posting and make […]

You probably have a Facebook page for your business, but is it optimized for search, branding and engagement? Here are some simple pointers to optimize your Page. 1. Personalize Your Facebook Page Cover Image This is a no-brainer. If you don’t have a personalized Facebook page with a good-looking, custom cover image and logo for […]

People expect fresh and interesting content all the time on the web. It’s quite a tall order, but it isn’t as impossible as it sounds. There are ways to curate topics and ideas that can give you just the focus and ideas you need to spin out some new posts for your website.  New content […]