Digital Marketing Archives

Today’s restaurant owners possess incredible resources that weren’t available even a decade ago – social media channels! Social media helps the owners share info about his or her restaurant, creates an ‘in club’ community for customers who are already loyal, and provides extra means of communicating a restaurant’s message to a broader audience. Plus, it’s inexpensive! […]

One of the needs of business leaders today is the ability to quickly and easily sift through all the information available to them online and to narrow that down to useful metrics that guide their business forward.  Particularly with technology and social media, things change fast and the volume of information, tools and advice on […]

As more people get into web design for business, the line between web design for business success and cookie cutter web design blurs. BEWARE, the fact that a recent high school grad says they can build websites does not mean they should be putting together your business’s primary and first impression point on the web! […]

The challenge of increasing website traffic and growing online sales is very real for every business that is serious about having a online presence that performs and contributes well to the company’s bottom line.  The key is that it needs ongoing attention and effort.  It is never a “set it up and then just let […]

Investing in a mobile-friendly website is one of the best decisions you can ever make. A Mobile website can: Increase engagement with customers Increase time spent on your website Grow traffic to your website Drive up product sales and improve revenue If you have been thinking of creating a mobile-friendly site, here are compelling reasons […]

What makes a great website home page?  Sometimes the best way to outline what you SHOULD do is to outline the key things you SHOULD NOT do. Is your website home page really working for you?  What’s the aim you have for it to accomplish?  The answer to that is really quite simple…. The goal […]

I recently had the opportunity to interview a fellow digital marketer to talk about a client case study she had documented from her work with the client’s business in 2013 and into the start of 2014.  The interview was for my podcast (www.halftimemike.com) and I hosted Amanda Brazel, a social media marketer and coach based […]

New Digital Ads Providing Great Opportunities! There’s been a lot of advancement in the opportunities to run ads online in the recent year.  While the term “advertising” immediately turns some businesses off as “ads means spending more money”, the options are so powerful that they should not be discounted.  If you can spend some but […]

The 3 Legged Digital Marketing Stool Defined Online digital marketing has evolved and continues to change.  Long gone are the days when having a static, non-changing web page suffices for reaching and marketing to consumers on the Internet. Today’s consumer is using multiple digital tools, and so to effectively reach them means a company should […]

Keeping it simple and straightforward, today I’m going to look at six tips that can help your business succeed online.  These are not rocket science tips, but essentially a “back to the basics” approach.  I find too often that businesses get overwhelmed by the speed of change and the sheer volume of possibilities of what they could […]