Search Engine Optimization Archives

You want to make sure your new website looks good and works well. That means no dead links, no blank pages, and no overlooked bugs. But beyond the form and function, there’s another element you need to look at, and that’s SEO. And in light of Google’s move to prioritize mobile websites, it’s all the […]

. With Google constantly changing what it wants and expects from website owners, it’s hard to keep up to help your site rank well in searches. Google is also extremely secretive about its updates (to help prevent Black Hat SEOs from gaming the system), which makes it even more challenging to know what to do […]

Gone are the days when only big players ruled the industry; today small and medium scale enterprises have been giving some pretty serious competition to all the top brands. And all high tech marketing tools and promotional platforms have only made it easier for local businesses to venture out into the global market. Armed with […]

Are you overwhelmed by SEO? To correctly optimize a page for SEO takes time and persistence but it can be learned. Keywords Keywords make SEO work. They’re what people use when searching online and what search engines look for when scanning websites. The keyword should always be included in the title, URL, and headings. The […]

Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop… “DIGGING INTO GOOGLE ANALYTICS WORKSHOP” Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business! At the Google […]

Do you understand your website traffic? Have a website? Do you know how much traffic it gets? If you said YES, … Awesome! But have you mastered it? More on that point coming soon in Master Your Google Analytics. If you said NO, then why not? Your website is the face of your business in today’s digitally advanced world. If […]

Do you know why it’s not okay to purchase your email list, fans or social audiences? We all want our websites to appear on the front page of the search engines. We also want to have a huge customer base that assures sales. Scammers have used these desires to lure business owners to buy social […]

Key #1: Blogging is here to Stay, Make Sure Your Business is too In today’s consumer and information-based economy, a blog is a necessity for any successful business website. Blogs are an effective way to communicate about a product or a service or provide the viewer with important information regarding your industry. When presented with […]

The business world has changed significantly over the past decade. One of the biggest changes has been a shift in the marketing strategies needed by businesses both large and small. One of the primary reasons for the shift is the popularity and use of the Internet. On a daily basis, the average American uses the […]

Search engine optimization has drastically evolved over the past few years – transitioning from what was once a simple strategy to a sophisticated method of marketing. This evolutionary process has brought a bit of confusion regarding the true rules of SEO. Don’t be confused – I’m here to clear the air around this powerful marketing […]