Blog Archives

Social media offers an essential and inexpensive opportunity for small businesses to market products and services. A campaign can be targeted, personalized and can reach customers in ways that traditional channels cannot. Social media allows quick feedback while frequently engaging the most powerful marketing tool of all: word-of-mouth. Social media marketing is free but not […]

Are you overwhelmed by SEO? To correctly optimize a page for SEO takes time and persistence but it can be learned. Keywords Keywords make SEO work. They’re what people use when searching online and what search engines look for when scanning websites. The keyword should always be included in the title, URL, and headings. The […]

Join Mike Gingerich and Joe Mehl at the Goshen Chamber of Commerce University Workshop… “DIGGING INTO GOOGLE ANALYTICS WORKSHOP” Together we’ll cover the in’s and out’s of Google Analytics and how it can be used by businesses to help understand your website traffic and how understanding that traffic can help grow your business! At the Google […]

Creating useful SEO-rich content for your website is valuable but it also can be time-consuming, especially if you’re trying to write a new blog post or article on a fresh concept. Research and planning are often the most laborious steps in creating useful content that will draw your readers in further. Often times this is […]

Honeyville Metal is a Topeka, Indiana-based business, that specializes in dust collection and grain handling equipment across the U.S and also internationally. They’ve been around for over 65 years building long-lasting customer relationships. While their reputation was enough to keep their customer base steady over those decades, their online presence wasn’t quite as successful and […]

While drawing users to your website is an important step in lead conversion, potential consumers often site visitors can become distracted for many reasons. They simply tend to get distracted by mundane events such as phone calls, Facebook notifications, restroom breaks, or emails. This can cause them to leave your website without contacting you or […]

Facebook is an essential ingredient in any social media plan. It lets you promote your business, interact with clients and potential customers while presenting you as an important resource to anyone looking for your products or services. There are two main ways to promote your business on Facebook. Facebook Business Page Facebook Group What are […]

When it comes to creative ideas, some people just bubble over with innovative, out-of-the-box concepts. Even people who come up with impactful campaigns and inventive methods of grabbing customers’ attention, run into a wall every now and then. The reality is that even the most creative minds get stuck every once in a while. With […]

The tech revolution has changed the way you operate and manage your business. Digital marketing has reduced marketing and operation costs and increased returns on investment when used efficiently. To succeed, your website and digital marketing must follow a specific set of best practices which have worked over and over again for high ranking websites. […]

To increase your business customer base and spread the word about products and services, savvy businesses are using social media. From snail mail and emails to tweeting and posting on Facebook, there are many ways for business owners to market their business and reach both potential customers, and those who have been loyal customers. Social […]